--- title: 16 Display Tips for Jewelry Stores description: 16 Display Tips for Jewelry Stores image: https://www.palmerretailsolutions.com/hs-fs/file-2747982263-jpg/blog-files/necklace-565615_1280-300x199.jpg --- [![Palmer Logo (1)](https://www.palmerretailsolutions.com/hubfs/BBS/Palmer%20Logo%20(1).svg "Palmer Logo (1)")](https://www.palmerretailsolutions.com/) × Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur a tortor tempus, egestas diam sed, dictum nibh. Nunc ultricies massa eu neque pellentesque, ut facilisis justo eleifend. Ut interdum accumsan risus ut ullamcorper. # Palmer Retail Solutions Blog # 16 Display Tips for Jewelry Stores Posted by [Kathy Heil](https://www.palmerretailsolutions.com/blog/author/kathy-heil) on Mar 10, 2015 1:20:28 PM - [Tweet](https://twitter.com/share) ## **Jewelry Display Tips to Drive Sales[![pearl_necklace_display](https://www.palmerretailsolutions.com/hs-fs/file-2747982263-jpg/blog-files/necklace-565615_1280-300x199.jpg?width=277&height=184&name=necklace-565615_1280-300x199.jpg)](https://www.palmerretailsolutions.com/hs-fs/file-2747982263-jpg/blog-files/necklace-565615_1280-300x199.jpg)** You’ve very carefully selected – or handcrafted – exactly the right jewelry pieces for your store. Now you want to move those pieces into the hands of customers, so your shop can grow and make a profit. In this second article devoted to enhancing your jewelry showcase, we offer 16 display tips that will attract more attention for your merchandise and motivate browsers to buy. ** 1. Don’t crowd your products. **Because shopping for jewelry is such an emotional experience, success is all about [presentation](http://palmerretailsolutions.com/wp/?p=1221). Typical jewelry stores are only able to devote about 10% of their floor space to displays, but making up for that by putting too many items in each display creates visual confusion instead of an attractive jewelry showcase. **2. Design each display with a strong focal point. **Place your top 20% of items (most expensive or what you most want to sell) in featured vignettes or displays, put the next 40% in low-density trays or cases, and the final 40% in higher-density trays. **3. Use fixtures that reflect your brand and image but aren’t so interesting they draw attention from your jewelry.** On the other hand, using props can add a dramatic touch to displays – drawing the eye and enhancing the merchandise. **4. Match displayed pieces to the size and scale of each space. **This makes sure they don’t appear too small or overwhelming. **5. Use risers, props, etc. **Gives [displays](https://www.palmerretailsolutions.com/showcase-solutions.html) dimension and shows off each piece in greater detail. **6. Group similar items together** By type, color, etc. rather than creating random selections. **7. Identify lower price point items to position and promote as impulse purchases.** **8. Use a planogram to design your layout and each display, and take photos of the finished displays.** This makes it much easier for sales associates to reset displays each morning and quickly move new merchandise into their proper places within displays. **9. Avoid these **[**Top 10 mistakes **](http://www.nationaljeweler.com/independents/market-developments/The-top-10-mistakes--3626.shtml)**frequently made by merchandisers.** **10. Keep displays replenished as items sell. **Avoid unsightly empty spaces and the risk of losing sales. **11. Mix popular items with unpopular items to spur sales. **When merchandise doesn’t sell, don’t group all those items together. Intermingle them with popular items to increase their chances of catching a shopper’s eye. Or return them to your store room for a while and bring them back onto the floor at a later date. **12. Use lighting wisely. **Lighting is critical in order to show the natural shine and sparkle of jewelry. LED lights provide the best light for cases; overheads should be a color that best complements your clientele’s skin tones. Double-check to be sure all lights are properly aimed. **13. Use mirrors strategically. **When used properly, mirrors can make a small store appear larger and more welcoming. **14. Highlight potential gift items.** **15. Wrap or box each sold piece in a memorable way.** **16. Visit other stores to see what sorts of **[**jewelry showcase design**](http://teacupsandbunting.blogspot.com/2014/05/jewelry-store-design-ideas.html)** ideas they’re using.** In the third article in this series about creating an alluring jewelry showcase, we’ll talk about loss prevention – something always on the minds of retailers. 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