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What does your store design say to your customers?
How your store looks makes that all-important first impression on shoppers. Does your store layout invite them to come in and encourage them to stay? Or does it cause people to turn up their nose...
Recent Posts
Increase brand loyalty by improving your customer service.
Retail customers are more demanding these days, and are extra critical of your customer service efforts. Don’t let them down! Retailers who are on their toes when it comes to customer...
It is with great sadness that I share with you a tragic incident at one of the Palmer Promotional Products facilities. On the morning of Wednesday, Feb. 5, our assembly and warehouse facility located in Detroit, Mich. caught fire and severely...
Tips to work with and manage millennial retail store associates.
Millennials dominate the retail workforce, being five times more likely to hold a retail job than any other generation. They are a generation that embraces technology and craves...
Create a retail environment that attracts millennial shoppers.
If your retail store is looking to target millennial shoppers, it's worth your time to customize the environment to suit their needs and spending habits. Millennials, born between 1980...
In-Store retail trends for 2014.
Not all retail trends involve technology upgrades. People remain a dynamic component when it comes to shopping, and people are what will be shaping retail trends as we move into 2014. Online shopping provides...
Use digital displays this holiday season.
Clear, concise, and compelling signage can be your greatest asset to drive customers to your retail store this holiday season. Signage gives customers a reason to choose your store over the endless line of...
Numbers to know this holiday season for retail stores.
The holiday season is here and as a retail store, there are some numbers you need to know in order to make marketing decisions. How should you reach your customers? How soon should you start...
Kiosks Connect Retail Stores with Customers
Consumers are inundated with mediums in which to receive messages. As a retailer, you can utilize tweets, Facebook messages, emails, direct mail, in-store signs, word-of-mouth, and more. Which medium do...