What shows well in glass showcases? More types of merchandise than you might think. Glass showcases can be constructed in any size and many configurations – from small boxes and cloches, to pedestals, from wall-mounted cases or tall upright units to horizontal cabinets with adjustable shelves. Glass adds flair to any style from antique to ultra-modern, and it “speaks” to shoppers differently than other materials.
You can display tiny items such as jewelry and watches as well as very large pieces. You can outfit your entire store with glass showcases – common in jewelry stores, but also fun for a salon or optical store – or use just one or two to give “pride of place” to extra-special (or extra-expensive) merchandise. In a sense, your storefront windows are your largest glass showcases.
Custom design gives you the best opportunity to present whatever merchandise you choose in an irresistibly alluring manner that coordinates beautifully with your store’s overall ambiance. Add built-in halogen or LED lighting, to individually highlight featured items or make an entire display sparkle with maximum brilliance.
Finally, know your customer, because everything starts with them. Think about what they want most and also what motivates them to browse and buy. When you combine those factors with these tips on how glass showcases can help you sell, it will be easy to choose merchandise with unstoppable sales appeal.
Palmer Retail Solutions strives to offer our clients the absolute best combination of innovation, quality, service, and value for our diversified custom store fixtures and merchandising displays. For more information about our designs, store fixtures, cash wraps, kiosks, or point of purchase displays, visit our website at: http://www.palmerretailsolutions.com.