Endcaps typically contain items with high profit margins. In grocery stores, this means sodas and snacks. In a wireless store, it may be phone cases and charging cords. By featuring certain products on the endcap, merchandisers hope that a customer will visit the products further down the aisle if their specific brand or flavor is not available in the endcap display. However, it can also increase sales simply because of the convenience factor. Despite whether or not the ideal product is presented in the endcap, it is right there.
Palmer Retail Solutions derives great satisfaction from designing unique solutions that incorporate maximum functionality, ergonomics, and offer long-lasting service. Allow us to turn your endcap plans into your ideal retail solution.
Palmer Retail Solutions strives to offer our clients the absolute best combination of innovation, quality, service, and value for our diversified custom store fixtures and merchandising displays. For more information about our designs, retail fixtures, cash wraps, kiosks, or point of purchase displays, visit our website at http://www.palmerretailsolutions.com.
