Theft by shoplifters and even employees is a common, frustrating problem for every retailer – no less worrisome because your kiosk is smaller and there is less inventory to steal. You’re also far more exposed, and you may have just one employee (perhaps yourself) on duty at a given time, so you are certainly at risk. In the third article of our series on how to make money with a mall kiosk, we look at store security.
Industry statistics show very few specialty retailers are insured against theft. If that includes you (and it probably does), you have an even greater incentive to do everything you can to keep your mall kiosk secure. Build security into your plan right from the start.
Check out potential sales people carefully before hiring anyone. You’re literally entrusting your business to them. Even if they don’t steal from you directly, behaviors such as leaving the kiosk unattended, reading, or simply not paying overt attention make it easy for others to steal.
Insist that your employees greet every potential customer and make eye contact, and that they make a point of offering to help anyone who lingers. Show employees any “shoplifting-friendly” spots within your kiosk, and let them know you expect vigilance.
So far in our series about mall kiosks, we’ve looked at how to open a kiosk business, how to choose the right size kiosk, and how to protect your merchandise investment. In our final article, we’ll give you some tips on how to engage with mall customers without making them feel like you’re accosting them.
Palmer Retail Solutions strives to offer our clients the absolute best combination of innovation, quality, service, and value for our diversified custom store fixtures and merchandising displays. For more information about our designs, retail fixtures, cash wraps, kiosks, or point of purchase displays, visit our website at: http://www.palmerretailsolutions.com.