Enhanced lighting is one of the top three retail trends for 2015, and the growing number of LED light box options is transforming the way retailers think about both lighting and merchandising. LED light boxes are both lightweight and slender – sleekly modern looking, yet they blend beautifully into any type of retail environment from supermarkets to exclusive jewelry stores. Since light boxes are so versatile, let’s look at how you can leverage LED light boxes to turn your retail store into a visual communicator that engages customers and generates more sales.
LED light box retail products can replace traditional signage and light up your store in entirely new ways. You can create overall impact or draw attention to certain displays or merchandise areas. You can use LED light boxes to display posters, ads or messages.
For instance, you can take signage beyond mundane, declarative instruction and let it tell a story. Illuminated posters so crisply that they almost feel three-dimensional can make it easy for customers to put themselves in the picture with your merchandise.
Start by deciding where you want to use light boxes, and for what purpose – as eye-catchers that draw shoppers into your store, to highlight certain products, to display information or other messages. Get creative – could you put them in your dressing rooms to upsell customers?
You will find a wide range of standard sizes and shapes, or you can custom-design light boxes to match your store and display goals. You can use them to equally great effect indoors or outside.
What should you look for?
Strong visual impact is good, but lighted displays that are overly large or too plentiful will overwhelm shoppers instead of giving them an appealing experience. Viewing distance should be four to eight times the width of your visual.
Customization allows you to choose the precise specs, wiring configuration, and installation you want. Consult with an LED light box retail display expert first, to get great ideas and reliable recommendations about product options as well as designs unique to your store.
Palmer Retail Solutions strives to offer our clients the absolute best combination of innovation, quality, service, and value for our diversified custom store fixtures and merchandising displays. For more information about our designs, retail fixtures, cash wraps, kiosks, or point of purchase displays, visit our website at: http://www.palmerretailsolutions.com.