Psychology drives the purchasing bus whether your customers are shopping for toothpaste, a new doormat, a hot new dress, or the latest electronic device. The fixtures you choose for your perimeter and center spaces, how you arrange them, how you display merchandise, even the configuration and location of your cash wrap all directly affect the desire to shop and desire to buy.
Your store has to feel fresh and intriguing. It has to be easy and convenient to navigate. Ultimately, it must deliver a customer experience that is enjoyable and rewarding. So much so, that customers can’t wait to return.
One of the biggest mistakes a retailer can make is assuming sight and touch are the only senses that matter. Of course, customers visit brick-and-mortar stores because they can see the merchandise up close and literally get a “feel” for it. But their other senses also heavily influence customer buying decisions:
To become a successful retailer you have to become a savvy psychologist. You have to create an environment that strategically combines the physical, the aesthetic, and the emotional.
Our Guide to Retail Psychology is the how-to resource you need to pull all these elements together seamlessly. It’s so useful, you’ll want to download a copy so you’ll always have it at your fingertips. It offers detailed tips on everything you need to create a psychologically appealing store:
Most importantly, it explains the “why” behind the tips. When you understand the science behind your customers’ decisions, you can create an atmosphere that encourages them to say “yes.”