With YouTube well-established as the second most powerful search engine, it should come as no surprise that retail marketers are zooming in on video as a way to drive both online and in-store sales. Video in retail is something you can use for any size or type of retail operation. Research shows online shoppers are almost twice as likely to make a purchase if they watch a video. But adding video to your website isn’t the only way to benefit. In-store videos can substantially enhance shopper experience, and happy, engaged customers buy more. In other words, the sooner you start taking advantage of video, the more you will stand out from the competition.
You can easily tailor in-store videos to match expectations and interests of your clientele. Videos help customers visualize themselves using your products, by showing how to do that in a demo, or by displaying short clips of real customers. Video also catches customers’ eyes, much like lighted signage, but with movement as well.
Here are some tips and ideas that could make video work for your store:
Video is a realistic opportunity even for smaller retailers, since creating videos needn’t be expensive, and you may be able to get ready-made videos from some vendors. Your own customers can also be an excellent source of video. Soliciting short clips of them using your products not only gives you something to show shoppers, it provides third-party testimonials. Better yet, it can strengthen your relationship with those existing customers, turning them from fans into active advocates. Turn your video search into a social media contest, and you’ll be an even bigger winner.
Palmer Retail Solutions strives to offer our clients the absolute best combination of innovation, quality, service, and value for our diversified custom store fixtures and merchandising displays. For more information about our designs, retail fixtures, cash wraps, kiosks, or point of purchase displays, visit our website at: http://www.palmerretailsolutions.com.