Palmer Retail Solutions Blog

It’s a work place. It’s a display space. It’s a branding element. It’s a decoration. It’s your cash wrap counter. Every retail store has at least one, though they can vary dramatically.

The cash wrap is the business center of your store. It's where you make sales, so it needs to be secure and efficient. But it's also where you can encourage additional sales as customers check out, so you want some space to inspire impulse purchases.

Deciding on the best location for your cash wrap counter is one of the most important decisions you’ll make as a retailer. You want to ensure cash wraps are conveniently located and easy to find, whether you have just one or several throughout your...

In today's retail environment, speed is everything. Customers are looking for quick and efficient transactions. Waiting in line is no one's favorite past time. Efficient cash wraps and checkout lines result in a satisfied customer and a calm and...

The key to retail perfection (and greater profitability) is to always order exactly the right amount of merchandise. Not too little – who wants to miss out on sales? But not too much, either. Because then you’re faced with the dead stock dilemma:...

If a regular shopper visits your store and sees the “same old stuff” at the checkout counter, you'll miss out on an important opportunity. They will be blind to your last-minute purchase offerings, and that will have a depressing impact on your...

The cash wrap in your retail store has a dual personality. On one hand, it’s a key work space for your sales associates. On the other, it has the power to generate additional sales. In both respects, your cash wrap must provide an exceptional final...

In an earlier article, we talked about ideal placement for your cash wrap counter. Now let’s look at how you can make that space more efficient this holiday season. The cash wrap counter is both your last interaction with today’s customer and a...

There is no universally perfect location for a cash counter, simply because retail stores are different. Merchandise is different and the size and shape of your space are different. Nonetheless, there are some universal truths about placement of...

The cash wrap counter – or “check-out counter” in the minds of your customers – is one of the most important elements within your store. Even though it’s the last stop for shoppers, it can make or break their positive experience, serving as a point...