Palmer Retail Solutions Blog

The correct placement of retail fixtures can significantly improve in-store sales. By controlling traffic flow and creating focal points, fixtures draw shoppers in, influence customer behavior, and encourage consumers to engage and interact with...

As consumers, we are drawn into retail stores that are visually appealing and well-designed. From the layout of the store to the placement of products, every aspect of a retail store plays a critical role in creating a pleasant shopping experience....

In the world of retail, the competition is fierce, and every store owner wants to attract more customers and increase sales. One way to achieve this is to have an attractive retail display that showcases products in a way that grabs the attention of...

Some retailers may not think of window shoppers as prospective customers. But, if that were true, why would you put extra thought and attention to detail into create engaging window displays? Window shoppers are often interested in what you have to...

We know that color and music have a big impact on our shoppers, but what about store layout? Does your store layout really influence your customers? It does — in both positive and negative ways! Understanding the psychology of store layouts will not...

For retailers, the post-holiday return rush can be almost as overwhelming as the initial sales action. So, it may be difficult for you to use the words “happy” and “returns” in the same sentence. But, rejoice! With a new outlook on customer returns...

Whether it’s on the street or in the middle of a mall, you want your storefront to stand out from your neighbors. Your prosperity depends on attracting customers, so your storefront design has to capture their attention and inspire them to visit....

Self-checkout continues to grow in popularity among retailers because today’s customers like the idea of a shopping experience tailored to their personal needs and desires. And these days, experience drives repeat sales and long-term loyalty. But,...

"No, thanks. I have enough cards in my wallet." is an all-too-common excuse customers use to avoid signing up for your loyalty program. Your goal is to strengthen customer relationships, but that card is getting in your way. Fortunately, technology...

Buy online, pick up in store (BOPIS) continues to steadily increase in popularity among U.S. consumers. In fact, KIBO's 2018 Consumer Trends Report found that 67% of the 3,000 survey respondents used BOPIS in the past six months. Now, retailers are...