Digital signage is often used to deliver information – advertising, directions, etc. so you might think of it as an alternative to printed signage. But digital technology allows you to use photos and video, too – with or without text. Pictures draw more attention than words. And moving images draw more attention than anything static. Digital signage can incorporate audio, too.
Small kiosks that offer a specific product or service typically accommodate just one person at a time, whereas digital signage can be virtually any size. You can use it to enhance a small kiosk or a merchandise display, or provide longer-distance visibility for your mall kiosk. With a touchscreen, digital signage becomes interactive.
No matter what your goals, adding digital signage makes it easier to achieve them. You can:
Place digital signage where it will have maximum visibility – as part of featured displays or near your checkout counter to catch the eye of those waiting in line. Unless your goal is distance visibility for your mall kiosk, keep digital signage close to eye level, where customers can’t miss it.
Capabilities vary, depending on the digital signage software and equipment you choose. Before you make that decision, there are a number of factors you should consider, from the user interface and ease of component integration to security and weather protection for outdoor kiosks. Look for software that will track usage. That way, you can determine what draws the most customer engagement and refine your content accordingly.
When you incorporate digital signage, you can attract more interest in your kiosk and give each customer a more personalized shopping experience.