It just makes sense to have customer friendly store fixtures. If you make it easy and pleasant for people to shop, they’ll stick around longer and buy more!
Customer friendly display fixtures are:
Line of sight is important, so customers can see all that you have to offer, but also so you can see them and quickly detect who needs personal attention. Fixtures should create a layout that provides browsing pathways, accompanied by signage that indicates “product destinations.”
Strategic use of store fixtures encourages shoppers on a subconscious level to stay in your store longer and subsequently encounter more products. This increases the potential for sales and revenue. Do everything in your power to appeal to consumers by arranging your store fixtures to create an environment customers will return to over-and-over again.
Not everyone is good at visualization, so try to show products in action, if you can. Offer a short video that shows how easy it is to set up the tent, or explains why these running shoes are The Right Choice. Kiosks are an eye-catching way to put technology to use throughout your store.
You can use them to augment display fixtures, or use them as stand-alone fixtures themselves. But remember to hide wires and cables that power electronics, because they look messy and create potential hazards.
When choosing display fixtures, consider these factors:
Whether your store is fun and flashy or conservative and traditional, choosing customer friendly display fixtures will endear you to your shoppers.
If you have additional questions about the kiosk as a retail solution, download our eBook outlining important things to know before opening a kiosk. Keep current with industry discussions and product information on Twitter: @PalmerPRS. To connect with us you can visit our website at www.palmerretailsolutions.com. Palmer derives great satisfaction from designing unique interactive kiosks that incorporate maximum functionality, ergonomics and offer long-lasting service.
Palmer Retail Solutions strives to offer our clients the absolute best combination of innovation, quality, service, and value for our diversified custom store fixtures and merchandising displays. For more information about our designs, retail fixtures, cash wraps, kiosks, or point of purchase displays, visit our website at http://www.palmerretailsolutions.com.