So, are you making the most of those opportunities? Keep in mind that the reason internet-addicted customers still love to shop in-store is because of the comprehensive, multi-sensory experience. Happily, those experience-seekers are also dedicated impulse shoppers. Well-designed end cap displays will attract them like bees to honey. Here are some best practices to create lucrative displays.
To be big sellers, end cap displays must stand out and shout “buy from me!” The less it looks like a stack of stuff, the more intriguing it will be for shoppers. Try these tips when it comes to color and design.
Much like a mall kiosk, end caps perform best when they offer less variety, more depth. Don't just throw anything on your end cap. Too much choice confuses shoppers. There needs to be a point to your end cap. So, choose a variety of the same product or similar products. Here are some other tips, too.
Electronic endcaps can be ultra-effective for two reasons — they draw the eye with visual movement, and they practically beg for interaction. In this digital world, we just can’t help but reach out to use available electronics. End caps are the ideal location for this stop-and-check-it-out option because there is more room for shoppers to comfortably spend time without blocking an aisle. By using technology, you can:
Shoppers quickly go blind to displays they’ve seen before. So, change up the merchandise and offers often. You can also create a sense of movement and excitement throughout your store by moving successful end cap displays around from time to time. That ensures customers who typically frequent only one area will have an opportunity to shop your end cap.
Shoppers want good deals, they want to be first to buy new products, and they want to feel, smell, taste, and try the products. End cap displays can capitalize on all that, in a big way. Don't settle for mediocre end caps that get passed by. Create one that stops shoppers in their tracks.