Eye-catching displays start selling before customers ever enter your store. You can go all-out with hearts as a backdrop in the requisite red and pink, or design your window using clear acrylic display cases so shoppers can peek inside your store to see more inspiring ideas.
Carry the theme inside
Custom acrylic showcases work beautifully as jewelry display fixtures throughout your store. They give shoppers a 360-degree view of the featured pieces. What’s hot for 2017? Round, counter-height glass or acrylic fixtures that do double-duty. These stand-alone units create display islands that subtly lead customers around your store. Like traditional cabinet-style showcases, they also provide counters for your staff to also use for personalized, side-by-side customer interactions.
Valentine’s Day may be a special ocasion, but it’s really just a variation on your year-round jewelry merchandising plan – with an extra tug on your customers’ heartstrings:
Sprinkle a few Valentine’s heart candies or bright red cinnamon hearts in each of your showcases. These tiny decorations unify the look of all your jewelry showcases.
What else says “Valentine’s Day”? Flowers! Accent your deeper or taller jewelry showcases with small, simple arrangements – a few mixed-but-bright blossoms, or just one rosebud or baby carnation.
Don’t forget gifts for men!
Men are Valentines, too, and not every guy wants a new band saw or tickets to the Final Four for Valentine’s Day. Set aside jewelry showcases that focus on HIM, with displays of bracelets, necklaces or watches. All your customers will appreciate the oh-so-appropriate gift suggestions, and who knows? Your male customers might decide to treat themselves to a little something, too.
Impulsively romantic to the end
And speaking of impulse buys, don’t neglect these important sales boosters, especially at your cash wrap. Gift-able jewelry boxes, jars of quality jewelry cleaner and individually boxed chocolates or truffles are all thoughtful add-ons your customers will appreciate.