Palmer Retail Solutions Blog

Kathy Heil

Recent Posts

The Psychology of Cash Wraps: Configurations and Merchandise That Sells

Psychology plays a key role in the success of your retail store — from the display windows that beckon potential customers inside, to the way you display merchandise, to the location you choose for your cash wrap counter. This final step in your...

Planogram 101: The Ultimate Guide to Store Design

Store design and visual merchandising work together to sell your products but only if you arrange things strategically. A planogram is the centerpiece of that effort. It organizes your store so people can find products, and it helps you place items...

How to Better Prepare Your Business For The Back to School Season

It’s only mid-summer. Kids certainly aren’t thinking about school, and your employees probably aren’t, either. But retailers know that – mid-summer or not – many families are already shopping for school supplies and clothes. As management, you’re...

How the Psychology of Store Layout Impacts Customers

Successful retailers know it's important to stock the items shoppers want most, whether that’s groceries or the latest fashion trends. But must-have merchandise is not enough to ensure success. Your retail store design can make or break your...

How to Run a Successful Mall Kiosk in an Internet World

Approximately 42% of U.S. consumers research products and services online and buy online as opposed to the 14% that prefer to research online but buy in-store. That's a large online customer base. But what does that mean for mall kiosks? How do you...