--- title: | Kathy Heil --- [![Palmer Logo (1)](https://www.palmerretailsolutions.com/hubfs/BBS/Palmer%20Logo%20(1).svg "Palmer Logo (1)")](https://www.palmerretailsolutions.com/) × Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur a tortor tempus, egestas diam sed, dictum nibh. Nunc ultricies massa eu neque pellentesque, ut facilisis justo eleifend. Ut interdum accumsan risus ut ullamcorper. # Palmer Retail Solutions Blog ## Kathy Heil ### Recent Posts ## [The Psychology of Cash Wraps: Configurations and Merchandise That Sells](https://www.palmerretailsolutions.com/test-blog/the-psychology-of-cash-wraps) [![](https://www.palmerretailsolutions.com/hubfs/AdobeStock_141062843.jpeg) ](https://www.palmerretailsolutions.com/test-blog/the-psychology-of-cash-wraps) Psychology plays a key role in the success of your retail store — from the display windows that beckon potential customers inside, to the way you display merchandise, to the location you choose for your cash wrap counter. This final step in your... ## [Planogram 101: The Ultimate Guide to Store Design](https://www.palmerretailsolutions.com/test-blog/heres-how-to-create-the-perfect-planogram) [![](https://www.palmerretailsolutions.com/hubfs/AdobeStock_92453970.jpeg) ](https://www.palmerretailsolutions.com/test-blog/heres-how-to-create-the-perfect-planogram) Store design and visual merchandising work together to sell your products but only if you arrange things strategically. A planogram is the centerpiece of that effort. It organizes your store so people can find products, and it helps you place items... ## [How to Better Prepare Your Business For The Back to School Season](https://www.palmerretailsolutions.com/test-blog/how-to-better-prepare-your-business-for-the-back-to-school-season) [![](https://www.palmerretailsolutions.com/hubfs/Stock%20images/AdobeStock_84342242.jpeg) ](https://www.palmerretailsolutions.com/test-blog/how-to-better-prepare-your-business-for-the-back-to-school-season) It’s only mid-summer. Kids certainly aren’t thinking about school, and your employees probably aren’t, either. But retailers know that – mid-summer or not – many families are already shopping for school supplies and clothes. As management, you’re... ## [How the Psychology of Store Layout Impacts Customers](https://www.palmerretailsolutions.com/test-blog/psychology-of-store-layout-impacts-customers) [![](https://www.palmerretailsolutions.com/hubfs/social-suggested-images/AdobeStock_45770968.jpeg) ](https://www.palmerretailsolutions.com/test-blog/psychology-of-store-layout-impacts-customers) Successful retailers know it's important to stock the items shoppers want most, whether that’s groceries or the latest fashion trends. But must-have merchandise is not enough to ensure success. Your retail store design can make or break your... ## [How to Run a Successful Mall Kiosk in an Internet World](https://www.palmerretailsolutions.com/test-blog/how-to-run-a-successful-mall-kiosk-in-an-internet-world) [![](https://www.palmerretailsolutions.com/hubfs/Landing%20Page%20Images/AdobeStock_3486545.jpeg) ](https://www.palmerretailsolutions.com/test-blog/how-to-run-a-successful-mall-kiosk-in-an-internet-world) Approximately [42% of U.S. consumers](https://www.statista.com/topics/2477/online-shopping-behavior/) research products and services online and buy online as opposed to the 14% that prefer to research online but buy in-store. That's a large online customer base. But what does that mean for mall kiosks? How do you... ### Recent Posts ### Posts by Topic - [Customer Experience (2)](https://www.palmerretailsolutions.com/test-blog/tag/customer-experience) - [Retail Experience (2)](https://www.palmerretailsolutions.com/test-blog/tag/retail-experience) - [Cash Wraps (1)](https://www.palmerretailsolutions.com/test-blog/tag/cash-wraps) - [Employees (1)](https://www.palmerretailsolutions.com/test-blog/tag/employees) - [Kiosks (1)](https://www.palmerretailsolutions.com/test-blog/tag/kiosks) - [Retail Trends (1)](https://www.palmerretailsolutions.com/test-blog/tag/retail-trends) - [Seasonal Events (1)](https://www.palmerretailsolutions.com/test-blog/tag/seasonal-events) - [Store Layout (1)](https://www.palmerretailsolutions.com/test-blog/tag/store-layout) [see all](https://www.palmerretailsolutions.com/test-blog/author/kathy-heil#) ##### Products ##### ABOUT ##### CONTACT 33525 GROESBECK HWY. FRASER, MI 48026 USA EMAIL - [SALES@PALMERRETAILSOLUTIONS.COM](mailto:sales@palmerretailsolutions.com) PHONE - [800-444-1912](https://www.palmerretailsolutions.com/acrylic/tel:18004441912) [** ](https://www.facebook.com/pages/biz/Palmer-Retail-Solutions-280517102592/) [** ](https://twitter.com/PalmerPRS) [** ](https://www.linkedin.com/company/palmer-retail-solutions)