Done right, POP displays boost your sales numbers by selling more and encouraging shoppers to spend more on each purchase.
Studies of mass merchants and grocery stores reveal valuable insights any retailer can use:
Customers are entering your store with an open mind! That’s an open invitation for you to sell suggestively, and point of purchase displays are your #1 opportunity to do that.
POP displays help customers easily find what they’re looking for, they give shoppers an overall understanding of your merchandise range, and they enticingly show off items customers hadn’t considered buying. Attractive and helpful, they give your customers a more satisfying shopping experience. The longer shoppers linger, the more likely they are to buy — and buy more.
As a retailer, you know POP is important. But knowing these numbers should motivate you to re-examine whether you’re using your displays to best advantage. You don’t want to leave sales revenue on the table (or in your customers’ wallets). What can you do to turbo-boost your POP?
As vital as it is to select the right merchandise and location for POP displays, signage can make all the difference when it comes to boosting your sales numbers. Signage draws the eye across the store, it makes your shopper stop to look more closely and it educates them about products. In convenience stores, adding signage to POP displays can generate a “sales lift” of anywhere from 2.6% to 45.5%. Adding digital signage – video or touchscreens – influences 20% of shoppers to buy.
Finally, try out different types of offers (new products, discounts, bonus buys) and different types of point of purchase displays – end caps, floor stands, counter or table-top – and track response, then watch your sales numbers grow.
Palmer Retail Solutions strives to offer our clients the absolute best combination of innovation, quality, service, and value for our diversified custom store fixtures and merchandising displays. For more information about our designs, retail fixtures, cash wraps, kiosks, or point of purchase displays, visit our website at: http://www.palmerretailsolutions.com.