Top 2014 trends for self-service kiosks.

It's critical to remain competitive and innovative within the kiosk industry. Self-service kiosks should constantly evolve to provide users with newer and better benefits. Kiosks touch points allow brands to interact with the customer in an authentic and mutually beneficial manner. We can continue to build upon this relationship by incorporating the top 2014 digital trends in today’s interactive kiosks.

Forbes magazine reached out to marketing thought leaders for their predictions on what 2014 will bring for digital trends. Kiosk Marketplace then summarized and listed the top points, as they apply to self-service and kiosks.

For the complete article, visit forbes.com.

1. Provide Customer Centric Information that is helpful to target customers.
2. Join mobile and social together to reach audiences at the heart of their digital usage
3. Identify targeted niche communities.
4. Identify ways to reach current and new customers long term and in a sustainable way.
5. Continually engage prospective buyers to consider your brand, product, or store.
6. Use new mediums (like video).
7. Provide the right value in exchange for data on where your customers are.
8. Leverage communities of your customers/target audience members.
9. Co-create with customers.
10. Integrate social into the product experience.
11. Launch your own content platform.
12. Use Native Advertising.
13. Use UX Design to shape behavior.

A new year brings with it a fresh start. It is a chance to improve efforts and customize the consumer experience. Self-service kiosks will lead you towards fulfilling those goals. How will you be implementing these trends?

If you have additional questions about the kiosk as a retail solution, download our eBook outlining important things to know before opening a kiosk. Keep current with industry discussions and product information on Twitter: @PalmerPRS. To connect with us you can visit our website at www.palmerretailsolutions.com. Palmer derives great satisfaction from designing unique interactive kiosks that incorporate maximum functionality, ergonomics and offer long-lasting service.

Palmer Retail Solutions strives to offer our clients the absolute best combination of innovation, quality, service, and value for our diversified custom store fixtures and merchandising displays. For more information about our designs, retail fixtures, cash wraps, kiosks, or point of purchase displays, visit our website at http://www.palmerretailsolutions.com.