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Valentine's Day is a wonderful holiday for many retailers. With last-minute shoppers and impulse (or guilt) purchases galore, there are so many selling opportunities. End caps are proven winners when it comes to retail merchandising because they...
The heavy-duty retail season is almost upon us. Your displays reflect football, Halloween, and Thanksgiving. And then – literally overnight – it’s Black Friday, the beginning of that all-important Christmas rush. Yikes!
Busy as you are, you have to...
The months leading up to the holidays are busy for retailers and shoppers. While your customers are hunting for gifts (along with treats and necessities for themselves), you want to grab their attention with enticing end cap displays. But what types...
It’s only mid-summer. Kids certainly aren’t thinking about school, and your employees probably aren’t, either. But retailers know that – mid-summer or not – many families are already shopping for school supplies and clothes. As management, you’re...
We know fall is officially here because the calendar tells us so. But does itfeellike fall where you live? Each season appeals to our five senses in its own way. The fragrance of fresh apples. Changing colors. The rustle of fallen leaves. The...
With Labor Day just around the corner, a lot of people may have shopping plans for the long weekend. Naturally, you want them to plan on shopping at your store. And for those who have other plans for the long weekend itself? Naturally, you want them...
Spring and summer are often the seasons of romance. Many couples are getting engaged, others are shopping around for wedding bands for their upcoming summer weddings. Because rings are such a personal investment, couples want to shop up close and in...
Visual merchandising may be a key to retail success, but don’t overlook the role other senses play in your customers’ in-store experience and decisions to buy. Incorporating seasonal sensory cues can motivate shoppers to snap up your spring sale...
Another holiday season is in the books, and what a relief it is! We know you and your employees are probably drained, but there’s no time to sit around. If you’re hoping for a bang-up 2017, you need to keep the sales momentum going. That means...
Whatever you display in the way of Valentine’s Day merchandise, be sure you have plenty in stock. This is the shopping holiday most famous for last-minute shopping. Even the most gloriously decorated store windows and fixtures can’t do their magic...