Palmer Retail Solutions Blog

Secrets to Successful Point of Purchase Displays

7 Tips to Drive Sales with Point of Purchase Displays

In order to create point of purchase displays that really “POP,” you have to think like your customer. Look at your store through their eyes. Who are they? What do they want and expect from...

Point of Purchase Merchandising: Best Practices for 2019

Ahhhh, those impulse purchases. Retailers are loving them more than ever, because shoppers are gravitating to them more than ever. Today’s customers want to make last-minute, in-store decisions. And since your well-placed point of purchase...

The Price You Pay for Cash Handling at Your Retail Store

If every customer paid with a card, retailers would be happy. You see, handling cash at your business can actually cost you money. Think we’re exaggerating? Research from IHL Group reveals the true cost of cash for retail stores runs anywhere...

5 Ways to Stop Self-Checkout Theft

The advent of self-checkout stations has given retailers yet another reason to worry about loss prevention. Self-checkout is generally promoted to shoppers as a time-saver. But many customers are using these systems to save money, too — by...

Create Pinterest Worthy POP Displays to Encourage Social Sharing

There are thousands of ideas on Pinterest to spark your point-of-purchase display creativity. Of course those “ideas” should be used more as inspiration. You don’t want to just copy someone else’s display because your store is unique, even if...

Transform Your Point of Purchase Displays with These 3 Ideas

Traditionally, we think of the checkout counter as the “point of purchase,” and it certainly is that. But today’s retailers think more broadly about sales opportunities. Shoppers make buying decisions throughout the store, as they’re browsing...

Four Secrets to Unlocking the Power of Your POP Displays

The goal of POP displays is not to warehouse goods for sale, but to create an instant connection with shoppers. Powerful displays catch their eye and generate a response. Hey, I need that! Or Hey, that’s a good idea. They’re drawn closer. They pick...

The Secret to Point of Purchase Merchandising

Ahhhh, those impulse purchases. Retailers are loving them more than ever, because shoppers are gravitating to them more than ever. Today’s customers want to make last-minute, in-store decisions. And since your well-placed point of purchase...

5 Ways to Use POP Displays to Your Advantage

Point of purchase displays used to be something of an afterthought for retailers – a chance to sell a few little extras to customers as they were in the process of paying for their purchases. But POP displays have come into their own in recent...

Here’s How Much Using Point of Purchase Displays Can Boost Your Sales Numbers

 Point of purchase displays are the beating heart of your visual merchandising. They pump your store’s lifeblood – happy shoppers – throughout your store. You use fixtures to establish the general layout, but it’s your point of purchase displays...