7 Tips to Drive Sales with Point of Purchase Displays

In order to create point of purchase displays that really “POP,” you have to think like your customer. Look at your store through their eyes. Who are they? What do they want and expect from their...

Ahhhh, those impulse purchases. Retailers are loving them more than ever, because shoppers are gravitating to them more than ever. Today’s customers want to make last-minute, in-store decisions. And since your well-placed point of purchase...

If every customer paid with a card, retailers would be happy. You see, handling cash at your business can actually cost you money. Think we’re exaggerating? Research from IHL Group reveals the true cost of cash for retail stores runs anywhere from...

The advent of self-checkout stations has given retailers yet another reason to worry about loss prevention. Self-checkout is generally promoted to shoppers as a time-saver. But many customers are using these systems to save money, too — by stealing...

There are thousands of ideas on Pinterest to spark your point-of-purchase display creativity. Of course those “ideas” should be used more as inspiration. You don’t want to just copy someone else’s display because your store is unique, even if your...

Traditionally, we think of the checkout counter as the “point of purchase,” and it certainly is that. But today’s retailers think more broadly about sales opportunities. Shoppers make buying decisions throughout the store, as they’re browsing and...

The goal of POP displays is not to warehouse goods for sale, but to create an instant connection with shoppers. Powerful displays catch their eye and generate a response. Hey, I need that! Or Hey, that’s a good idea. They’re drawn closer. They pick...

Ahhhh, those impulse purchases. Retailers are loving them more than ever, because shoppers are gravitating to them more than ever. Today’s customers want to make last-minute, in-store decisions. And since your well-placed point of purchase...

Point of purchase displays used to be something of an afterthought for retailers – a chance to sell a few little extras to customers as they were in the process of paying for their purchases. But POP displays have come into their own in recent...

Point of purchase displays are the beating heart of your visual merchandising. They pump your store’s lifeblood – happy shoppers – throughout your store. You use fixtures to establish the general layout, but it’s your point of purchase displays...