Palmer Retail Solutions Blog

5 Things We Love About Light Boxes

Posted by Kathy Heil on Aug 4, 2016 2:14:40 PM

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What’s not to love about LED light boxes? They are among the most versatile store enhancements. They can serve as display fixtures or signage, or both. They can communicate in words or images, static or moving. Light boxes are eye-catching in any size – compact enough for a mall kiosk, or big and bold enough for a public arena. They complement any type of store or merchandise, and they are ideal for other commercial uses.

Here are five things we especially love about lightboxes.  

1. A richer visual atmosphere

Light boxes have an almost magnetic appeal – drawing shoppers into your store and immediately engaging them. You can use them to highlight certain displays or items or departments. Go big with “glow wall” visuals that completely alter your store’s ambiance or create a mood. (Think forest scene for an outdoor store or fluffy clouds for your mattress store.) Go wild with 3D light boxes that project a holographic image shoppers will feel they can touch or step into. Talk about customer experience!

2. Unsurpassed branding opportunities

Light boxes can convey any visual message, indoors or outside. And they’re glare-free, so your message is never “garbled” by the surroundings. It is easy to brand them with your name, logo, company slogan, even your official colors or images. Pub signs are a good example of using light boxes as branded lighting.

3. Boost sales

Light boxes can be flat and ultra-thin for wall mounting, or more dimensional with curved and cube shapes. Despite their “boxy” name, they don’t even have to be enclosed. These open cubes give a dramatic “diorama” effect to merchandise on display.

You can replace boring paper posters with vivid, colorful, life-size photos of products. Or, better yet, real-life people wearing, eating or otherwise using your products. Making it easy for customers to put themselves in the picture sells more. And letting light boxes tell your product story frees up sales associates to assist shoppers in other ways.

Use them in out-of-the-box ways. For example, you could perk up dressing rooms with light boxes that promote additional purchases.

4. Behind-the-scenes benefits

LED light boxes are more than just a pretty face, they bring you bottom-line benefits:

  • Save money, thanks to longer life and far greater energy-efficiency
  • Protect your inventory, with cool-burning bright light that won’t fade or damage merchandise
  • Lighten your workload – light weight for easy installation, change graphics in minutes, no ballast or bulbs to replace

5. Custom design

Retail is extremely competitive, whether you’re selling groceries, apparel, jewelry, or electronics. You have to set yourself apart to attract and win over customers. Because LED light boxes are so versatile, they lend themselves beautifully to one-of-a-kind design. If you can dream it up, we can bring it to life here at Palmer Retail Solutions. Better yet, why not talk to us while you’re still in the idea stage? With all our years of experience, we can help you design light boxes you and your customers will love.

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