Retail fixtures are an essential part of a successful brick-and-mortar store. A well-designed fixture can attract customers, showcase products, and increase sales. But how do you create a retail fixture that is not only attractive but also profitable? In this article, we will share five tips for effective retail fixture design.
1. Draw them in with color
One of the most effective ways to draw customers into your store is through the use of color. Color psychology plays a significant role in retail design, as certain colors can evoke emotions and influence purchasing decisions. For example, warm colors like red and orange can create a sense of urgency and excitement, while cool colors like blue and green can evoke feelings of calmness and relaxation.
When designing your retail fixture, consider using a color scheme that aligns with your brand and the products you are selling. For example, if you are selling eco-friendly products, consider using earthy tones like green and brown. If you are selling high-end luxury items, consider using a monochromatic color scheme with black and white.
In addition to color, consider using lighting to draw attention to your retail fixture. Use under-counter lighting, reveals, spotlights or accent lighting to highlight your products or brand and create a sense of drama.
2. Tell a visual story
An overdone display is too hard for the eye to quickly grasp. Make a succinct visual statement – one that tells a story by grouping related items as shoppers would use them together at home or in the office. Make it easy for customers to instantly “get” your visual story by giving your display a main focal point and then building around that.
3. Keep items at eye-level
Make it easy for the customer to see the product. Even more important, keep display devices in easy reach. Customers are more apt to purchase items they have had a chance to play with in the store. Encourage your customers to explore every aspect of the product. The better they feel they know the product, the more likely they are to buy it.
4. Incorporate digital learning tools
Once you have drawn customers over to your retail fixture, the next step is motivating them to buy.
Digital tools can help you gain the customer's attention and also giving you a chance you to educate them about your products. Use digital screens to showcase products through short video loops or use interactive touch screen displays so customer can explore frequently asked questions at their own pace. This not only educates the customer but but it also gives them a chance to imagine themselves using the product.
5. Get professional design assistance
Designing a retail fixture can often be a challenging task, especially if you are not familiar with retail design principles. That's why it's often essential to get professional design assistance. A professional designer can help you create a cohesive and visually appealing retail fixture that aligns with your brand and the products you are selling. This not only attracts customers but also creates a sense of trust and credibility with your brand.
Nobody knows fixture and display design better than Palmer Retail Solutions. Thanks to more than 50 years of experience, it’s safe to say we’ve probably done it all — more than once. With that kind of experience and insight, we can help you design an attractive and successful retail display. And there’s nothing we love more than helping retailers create unique, smartly-branded store fixtures and displays.
As we like to say, if you can dream it, we can make it. So let’s talk.
How retail fixture design can drive sales
Retail fixture design plays a significant role in driving sales. A well-designed retail fixture can increase customer engagement, promote product awareness, and ultimately increase sales.
By using color, product displays, and digital screens, you can create a retail fixture that captures customer attention and motivates them to buy. In addition, a professional designer can help you create a cohesive and visually appealing retail fixture that aligns with your brand and the products you are selling.
The design of your retail fixture is crucial to the success of your brick-and-mortar store. By following these five tips for effective retail fixture design, you can create a retail fixture that not only attracts customers but also drives sales and increases profits.