Palmer Retail Solutions Blog

Floor Fixtures 101

Posted by adminx on May 14, 2013 9:08:48 AM

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What you need to know about floor fixtures.

Floor fixtures are freestanding retail displays used to maximize sales in a retail environment. They often display new or featured products and smaller impulse buy items such as add-ons to your store’s main product. They are great for featuring those “quick decision” products or accessories that complement a main product line.

Floor fixtures allow greater merchandising flexibility because you can place them wherever they work best with your store’s traffic flow. Because the products displayed on floor fixtures are typically inexpensive, low-maintenance, highly visible items, they can be rotated more often making your store's item selection appear more dynamic. They also make it easy for you to switch out the products you want to feature, allowing you to keep your displays looking current, fresh and more appealing.

Floor fixtures also give customers the ability to touch or try the products on display, which can be a motivating factor driving increased store sales.

Whether you’re looking for a counter top fixture to display small mobile electronics, or a freestanding floor fixture to suspend larger items, Palmer is prepared to provide your business with the perfect retail solution.Pricing Guide and Catalog

Palmer Retail Solutions strives to offer our clients the absolute best combination of innovation, quality, service, and value for our diversified custom store fixtures and merchandising displays. For more information about our designs, retail fixtures, cash wraps, kiosks, or point of purchase displays, visit our website at http://www.palmerretailsolutions.com.

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