Holiday Tips for Retailers
The holiday season creates a competitive landscape amongst retail stores. Everyone is looking for the perfect gift. Customers are hustling and bustling from store to store, providing you the perfect opportunity to introduce your store to new consumers. Encourage loyal customers to continue to use you as their gift-giving solution, and convert passersby and unengaged shoppers into active and returning patrons with these holiday retail tips.
Make it Fun and Festive
Create an inviting holiday experience that will keep the customers browsing. Spread Christmas and holiday cheer from the front of the store to the back. This is especially important for attracting customers whom have never been in your store before. Highlight your store as a holiday destination to draw in the crowds.
Hire Holiday Help
Many retail stores find the demand over the holiday season proves to be too much for the regular staff to handle solely. Hire extra hands to keep traffic flowing, shelves stocked, and customers happy. Look for employees that are friendly and knowledgeable to ensure every customer interaction is a positive one.
Strategically Place Products
Highlight your seasonal items that have a short shelf life to increase their visibility. Place popular items near the entrance of the store to draw passersby in, and sale items at the back to ensure exposure to the entirety of the store. Make all your products easy to access, with plenty of room to move around. This will prove crucial as more bodies fill your store and mill around. Avoid displays that are easily knocked over, which can disrupt the flow and environment.
These three aspects should keep your retail store busy and bustling this holiday season. What tips do you have to share?
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Palmer Retail Solutions strives to offer our clients the absolute best combination of innovation, quality, service, and value for our diversified custom store fixtures and merchandising displays. For more information about our designs, retail fixtures, cash wraps, kiosks, or point of purchase displays, visit our website at http://www.palmerretailsolutions.com.