The key to building the perfect retail wall display is versatility. This is one of the most important aspects of all your visual merchandising. Your store has to look fresh and new, no matter how often customers shop — otherwise, your displays simply fade into the background. The more your retail wall display fixtures allow you to change up product arrangements, the faster and easier it is to create intriguing new displays. 

Think beyond your store’s perimeter

Anything can be a “wall,” if you build it that way. End caps have a back wall, formed by the edges of their adjoining aisle shelving. And who says a wall has to be a solid element? You can create free-standing walls that give your interior space extra definition while giving you more wall display area. Build a wall with open shelving, and customers can peek through the display to glimpse even more goodies. The urge to check them out more closely will be irresistible.

You can build retail wall display fixtures from virtually any material, from PVC pipe to metal to wood. That means you can design any look from rustic to fun to ultra-modern. And, of course, there are many types of ready-made fixtures you can purchase. But custom design gives you full freedom to build wall displays that perfectly fit your space and merchandise as well as your store’s ambiance. Every detail counts when it comes to consistently branding your store. 

One of the most useful materials for building retail wall displays is acrylic. Yes, you read that right. Acrylic has really come into its own in recent years because it is affordable, tough and surprisingly beautiful. Retailers are using it instead of glass in display showcases. They are using it to create uniquely rounded and angled shapes that give displays extra impact.

There are many types of retail wall display fixtures, including:

• Slat wall
• Wore grid
• Racks
• Hangers
• Wall-mounted showcases
• Shelving

You can mix and match depending on items to be presented and available space. But don’t get too “mixed up,” or your store will look cluttered instead of inviting.

Keep your goal in mind: sales

As important as it is to build the perfect retail wall displays, those fixtures are there to show off your merchandise, not compete with it. They are sales tools. Perfect displays inspire shoppers to zoom in on areas and specific products within your store. They encourage shoppers to pick up items to examine them, or try them out.

Customers who interact with merchandise are more likely to buy it. And encouraging them to take a browsing journey around your store increases the chance they’ll find more things to buy. With that in mind, be sure to allocate some of your wall displays to impulse items. Show accessories and add-ons to featured merchandise. And do it behind your cash wrap, where customers can spy that one final must-have item. 

When it comes to building the perfect wall displays, you need only three “tools” – the amount of space available, the types of products to be displayed, and your imagination.