Palmer Retail Solutions Blog

When is the right time to add end cap displays?

Posted by Kathy Heil on Jul 17, 2014 8:47:46 AM

Tips for End Cap Displays

If you’re a retailer, it’s always the right time to add end cap displays. They are proven winners when it comes to boosting sales, so you want to take every opportunity to incorporate them into your merchandise presentation. Well-designed end caps capture your shopper’s attention and when they’re stocked with the right products, end cap displays turn passersby into buyers.

Palmer End Cap Displays

Use end cap displays when you want to:

  • Move large quantities of special-purchase merchandise
  • Draw shoppers farther into your store, transition shoppers from one aisle to the next and provide an appealing “touch point” along the way.
  • Generate immediate interest in the latest merchandise arrivals.
  • Increase sales by making maximum use of valuable floor space at the ends of aisles.
  • Keep customers in the store longer, and upsell them by showcasing complementary products within the end cap display, in an adjacent end cap or down the next aisle.
  • Reinforce a store-wide promotional theme with relevant merchandise, for holidays, heart-healthy month, etc.
  • Keep your store fresh-looking and exciting – customers are always interested in what’s new and what’s a great bargain.
  • Feature a particular brand. Depending on what type of products you sell, manufacturers can often supply fully branded, self-contained units with signage, shelving or racks, lighting, etc. all built in. All you have to do is keep it stocked.
  • Launch a new product.
  • Encourage customers to interact with your merchandise – sampling the salsa or spritzing a test of perfume. Incorporate a video screen for demonstrations or self-serve actions, or use a free-standing kiosk as your end cap, stocking merchandise below and to the sides.

DOWNLOAD: Our Retail End Cap Ebook

The outstanding visual impact of end cap displays may be what catches someone's eye, but people will be even more likely to slow down and take a closer look if there’s a chance to touch or taste the products.

Where should you put end cap displays?

The name says it all: at the end of every aisle. End caps should be at least the same height as your gondolas or other fixtures, whether tall as in grocery stores or below-eye-level as in apparel stores. You can design your own end caps to accommodate and highlight the products you plan to display, using traditional store fixtures or non-traditional tables, baskets, etc. You can build a wall-mounted display, or create a thematic “tableau.”

For maximum impact, end caps should be 3-sided. Whether narrow or wide, the sides are especially important, because they catch the eye of shoppers coming down the aisle and lead them around to the front of the display, where they can take advantage of your special offer and then move around to the next aisle, perhaps to pick up some complementary products.

Beyond taking maximum advantage of obvious end cap locations, you can create additional sales opportunities by using product-focused 4-sided “end caps” as merchandising islands.

Wherever you locate them, never overlook a chance to use end cap displays in your retail store.

Download Retail End Cap eBook
Palmer Retail Solutions strives to offer our clients the absolute best combination of innovation, quality, service, and value for our diversified custom store fixtures and merchandising displays. For more information about our designs, retail fixtures, cash wraps, kiosks, or point of purchase displays, visit our website at www.palmerretailsolutions.com.

Topics: End Caps

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