Palmer Retail Solutions Blog

Kathy Heil

Recent Posts

8 Things to Consider Before You Buy a Kiosk

Think you’d be good at retail? Know you’ll be great at retail? Either way, a kiosk is an excellent way to get started without making a huge investment. Kiosks may be retail in miniature, but they can be very lucrative businesses — if you plan...

Mall Kiosk Manufacturers: How to Pick the Right One

Establishing a mall kiosk business may be simpler than opening an inline store, but it’s still a complex process. You have to get things right in order to succeed. Picking the right partner to create your kiosk is essential, because you need a...

4 End Cap Display Mistakes That You Should Avoid

Merchandising is a complex process. What works best for your store depends on your clientele and what you sell, but it’s always a blend of science and psychology. You need to be smart about merchandising throughout your store, but given the...

5 Ways to Use Display Cases in Your Merchandising

Shelves and tables or countertops are great choices for displaying many different types of merchandise. But sometimes you want items to be “indoors” – displayed where customers can easily see them, but not immediately touch. That’s where display...

Merchandising in Retail Stores: What You Need to Know

When it comes to merchandising in retail stores, there is one overriding principle that applies to all store types: don’t overdo it. 

You want your store to look plentiful. The minute shoppers step inside, they should get the idea there is a lot to...

The Secret to Point of Purchase Merchandising

Ahhhh, those impulse purchases. Retailers are loving them more than ever, because shoppers are gravitating to them more than ever. Today’s customers want to make last-minute, in-store decisions. And since your well-placed point of purchase...

Retail Tips: Why Product Placement Matters

Retailers talk a lot about visual merchandising, usually in terms of store fixtures and display design. But how do you decide which products to display in specific locations around your store? Product placement has a tremendous influence on sales,...

5 Effective Merchandising Tricks to Use in Your Store

Studies show shoppers are waiting until they arrive in your store to make buying decisions. And the percentage of their purchases made on impulse is growing, too. That means retailers have greater opportunity than ever before to influence...

Everything You Need to Know About Branded Store Fixtures

By definition, your store’s brand is “custom.” There is no other retail entity exactly like yours. Every single thing about your store, from the merchandise you sell to the way you treat customers, creates your unique brand. After all, when people...

How to Merchandise: Best Practices for Making Your Product Stand Out

Feeling the strain of heavy competition? You simply must make your merchandise stand out, or it won’t sell, no matter how great it is. Presentation is everything. You have to catch your customer’s eye, beckon them closer, and get them to pick up...