Think you’d be good at retail? Know you’ll be great at retail? Either way, a kiosk is an excellent way to get started without making a huge investment. Kiosks may be retail in miniature, but they can be very lucrative businesses — if you plan...
Kathy Heil
Recent Posts
Establishing a mall kiosk business may be simpler than opening an inline store, but it’s still a complex process. You have to get things right in order to succeed. Picking the right partner to create your kiosk is essential, because you need a...
Merchandising is a complex process. What works best for your store depends on your clientele and what you sell, but it’s always a blend of science and psychology. You need to be smart about merchandising throughout your store, but given the...
Shelves and tables or countertops are great choices for displaying many different types of merchandise. But sometimes you want items to be “indoors” – displayed where customers can easily see them, but not immediately touch. That’s where display...
When it comes to merchandising in retail stores, there is one overriding principle that applies to all store types: don’t overdo it.
You want your store to look plentiful. The minute shoppers step inside, they should get the idea there is a lot to...
Ahhhh, those impulse purchases. Retailers are loving them more than ever, because shoppers are gravitating to them more than ever. Today’s customers want to make last-minute, in-store decisions. And since your well-placed point of purchase...
Retailers talk a lot about visual merchandising, usually in terms of store fixtures and display design. But how do you decide which products to display in specific locations around your store? Product placement has a tremendous influence on sales,...
Studies show shoppers are waiting until they arrive in your store to make buying decisions. And the percentage of their purchases made on impulse is growing, too. That means retailers have greater opportunity than ever before to influence...
Feeling the strain of heavy competition? You simply must make your merchandise stand out, or it won’t sell, no matter how great it is. Presentation is everything. You have to catch your customer’s eye, beckon them closer, and get them to pick up...