When you think of retail display cases, what comes to mind? For most of us, it’s probably a waist-high cabinet with a glassed-in top section, such as you commonly see in jewelry stores. But the truth is, there are a number of different types of...
Kathy Heil
Recent Posts
Every retailer knows that effective merchandising generates more sales. But if you hope to reap maximum income and profitability from your store, you need incredibly effective store merchandising – the kind that makes the most of every square foot...
Jewelry can be one of the most challenging merchandise types to display. It’s small, and often intricately detailed. It can be fragile. And it’s a popular target for shoplifters. That means a jewelry showcase has to do a lot more than simply hold...
Sometimes the perfect retail store is actually a kiosk cart. By now, anyone who follows retail trends (or frequents their local mall) knows these small establishments can be just as lucrative as a brick-and-mortar store. And they offer alternatives...
Big, bulky products are easy for shoppers to see. But when your mall kiosk business specializes in the small stuff – jewelry, watches, electronics, and so on – you have two merchandising issues to contend with. Your tiny merchandise has to be...
You’ve established the basics for your retail kiosk – where it will be located, the general size, and the overall shape. Now it’s time to choose the elements that will transform that space into a business and brand that are uniquely yours. Retail...
Shoplifting is a given in retail. Nationwide, it’s responsible for billions of dollars in losses. Sooner or later, your store will probably get hit, but that doesn’t mean you should resign yourself to theft. You can take proactive loss prevention...
The goal of POP displays is not to warehouse goods for sale, but to create an instant connection with shoppers. Powerful displays catch their eye and generate a response. Hey, I need that! Or Hey, that’s a good idea. They’re drawn closer. They pick...