Palmer Retail Solutions Blog

Merchandising with store fixtures isn’t really easy, it requires knowledge and thought. Nonetheless, following these three steps will make the process easier and your results better.

Step 1. Learn as much as you can about store layout and visual...

What a happy coincidence! Many of the types of products that sell best from a mall kiosk are the same types of merchandise best displayed in glass showcases. You might say kiosks and glass showcases are a match made in “retail heaven.” That’s great...

Retail success requires selling great merchandise people need or want. But that’s not enough. How you present products and how your store looks overall determine whether shoppers enter your door, browse your aisles, and actually buy. No matter what...

If visual merchandising didn’t matter, every store could be filled with rows of gondolas crammed with merchandise. The truth is, though, even grocery and big box stores use proven techniques to visual merchandise, overtly drawing attention to...

Designing and fabricating a kiosk is no simple task. You’ll have to make many choices, but the most important is undoubtedly picking your retail kiosk manufacturer. Make the right choice, and you’ll be on your way to creating a kiosk that is a...

What’s not to love about LED light boxes? They are among the most versatile store enhancements. They can serve as display fixtures or signage, or both. They can communicate in words or images, static or moving. Light boxes are eye-catching in any...

The world of retail is increasingly complex and competitive. Customers are getting smarter and more demanding. It’s the essence of survival of the fittest. How are store owners and managers adapting their retail marketing strategy to stay fit in...

Thinking about entering the fast-paced world of retail? Even if you’ve been on the scene for a while, it’s good to periodically brush up on the basics. We often talk about retail merchandising, so this time, let’s talk about retail marketing.

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Without recognizable, consistent branding, your retail store can get lost in the wilderness of shopping opportunities. It’s essentially anonymous – the opposite of what you need to draw customers and present merchandise in ways that say, “Pick me!...

Retail studies have shown repeatedly that today’s shoppers come into your store expecting to be offered purchasing opportunities. Whether or not they have a list of items they need, they are open to suggestion – about which brand to choose or...