Palmer Retail Solutions Blog

Impulse sales are driving an ever-increasing percentage of shopper spending, in all types of retail stores. And the great news is that you can help "trigger" those impulses. You can strategically place impulse items throughout your store – in-aisle...

Who cares which store display fixtures you choose? Why not just pick things you like? Or whatever is cheapest? Because your customers care. Because the right fixture-match invites them to buy. And you should care, because making sales is the reason...

If you open a kiosk business in a mall or a mobile unit such as a food cart, you can count yourself among many thousands of retail vendors across the country. Your venture will be a big success if you plan carefully. With so much to think about,...

Precision marketing is exactly what the name implies. By now, every retailer knows that blanket campaigns aimed at more-or-less everybody attract nobody in particular. Generalities aren’t relevant. They don’t make the kind of personalized, emotional...

Designing your retail store is like anything else. The more you customize, the more distinctive your look. Individualized. Beautifully branded. Going “standard” may seem simpler or cheaper, but stock fixtures make it harder to achieve the branding...

Your jewelry store is unique, so your visual merchandising must reflect your unique brand. The more you investigate options, the more ideas you’ll find to define your own visual style. The one thing that is fundamental for merchandising all types of...

Kiosk carts have been around for years, so you can learn from the experience of entrepreneurs who have gone before you. Among other advantages, that insight can help you find great products for kiosk carts. For instance, here are some proven winners:

We talk often about the importance of retail merchandising – especially visual merchandising – when it comes to highlighting and promoting products for sale. But brand merchandising is just as important. Effective branding not only establishes...

The cash wrap in your retail store has a dual personality. On one hand, it’s a key work space for your sales associates. On the other, it has the power to generate additional sales. In both respects, your cash wrap must provide an exceptional final...

Predictions are prevalent in every industry, as one year rolls into the next. Retail is no exception. So what were the emerging trends in retail merchandising solutions we were supposed to see in 2016? Let’s review, and see where we are.