Use digital displays this holiday season.

Clear, concise, and compelling signage can be your greatest asset to drive customers to your retail store this holiday season. Signage gives customers a reason to choose your store over the endless line of competitors. Signage should facilitate the shopping process by clearly conveying your retail store message and should be front and center in your window display. Good retail signage tells customers what or why they are looking at a selection of merchandise. Use digital signage to your advantage this November and December to highlight your most attractive seasonal items.

Ways to Use Digital Displays

Proper signage usage can drive customers to your store and increase brand awareness. Use these tips to create digital displays that engage the customer and improve store sales during the competitive holiday season.

• Highlight your most profitable items. Kiosk Marketplace reports that sales on items advertised on digital signage displays can skyrocket over 15 percent.
• Share special promotions and deals. Make your shopping incentives known to the world by showcasing them in easily noticed digital displays.
• Advertise your loyalty program. Turn passersby and new consumers alike into return customers by giving them a reason to come back with your loyalty program.
• Sell advertising space. Your digital signage display can serve as an extra source of income for you. Offer ad space to product manufacturers.
• Tell your company's message. Your signage should serve as an extension of your branding. Keep a similar look and feel to the signs that is consistent with the store’s design.
• Enhance the customer's experience. Show customers that you care. You want customers to visualize themselves using the product in question. Use the words you and your in the copy. Offer information that will benefit them, such as store updates, weather forecasts, store events, and more.

Digital displays will set you apart this holiday season and beyond. How will you be using them?

If you have additional questions about retail solutions, connect with us on our website at www.palmerretailsolutions.com. Keep current with industry discussions and product information on Twitter: @PalmerPRS. Palmer derives great satisfaction from designing unique interactive kiosks that incorporate maximum functionality, ergonomics and offer long-lasting service. Click here to receive a USB FLASH DRIVE containing great examples of retail store design, display fixtures and mall kiosks.

Palmer Retail Solutions strives to offer our clients the absolute best combination of innovation, quality, service, and value for our diversified custom store fixtures and merchandising displays. For more information about our designs, retail fixtures, cash wraps, kiosks, or point of purchase displays, visit our website at http://www.palmerretailsolutions.com.