Palmer Retail Solutions Blog

Leveraging the Shopping Behavior of Millennials

Posted by aderby on Jan 9, 2014 6:52:04 AM

Create a retail environment that attracts millennial shoppers.

How to attract millennial shoppers.If your retail store is looking to target millennial shoppers, it's worth your time to customize the environment to suit their needs and spending habits. Millennials, born between 1980 and 2000, were the first generation born into a truly digital society. Don't underestimate this tech and Internet savvy group; they continue to spend 81 percent of their retail dollars at brick-and-mortar stores. This spending will reach nearly $2 trillion for offline stores by 2015. If you think you can't compete with online stores for millennial's attention, think again. It's worth your time to invest in this highly sought after demographic. While a majority of millennials shop in-store at least once a week, stores still face competition and struggle with customer loyalty. Millennials have the lowest conversion rates out of all the generation groups. This requires you as a retail store to cater to the desires and tendencies of millennials. Translate these opportunities into purchases and revenue by following these tips to attract millennial shoppers.

Tips to Attract Millennial Shoppers to Your Retail Store

  • Provide multiple ways for shoppers to order, purchase, and receive merchandise and products. Millennials appreciate flexibility and efficiency.
  • Offer coupons that can be downloaded on mobile phones while in-store.
  • Millennials look to their peers for feedback and prefer group experiences. Make your store layout spacious enough to accommodate larger shopping parties.
  • Eliminate wasted time. Your store layout should be easy to navigate.
  • Extend your brand presence through entertaining and multidimensional platforms. Use interactive components like digital signs, kiosks, touchscreens, and videos.
  • Don't overlook the appeal of an aesthetically appealing space. The first impression is the one that draws customers in, and it's the impression that lasts the longest.

These six truths about millennials should help you create a store environment that not only appeals to the elusive demographic, but will encourage them to convert into loyal customers. What tactics have you found to be successful?

If you have additional questions about retail solutions, connect with us on our website at www.palmerretailsolutions.com. Keep current with industry discussions and product information on Twitter: @PalmerPRS. Palmer derives great satisfaction from designing unique interactive kiosks that incorporate maximum functionality, ergonomics and offer long-lasting service. Click here to receive a USB FLASH DRIVE containing great examples of retail store design, display fixtures and mall kiosks.

Palmer Retail Solutions strives to offer our clients the absolute best combination of innovation, quality, service, and value for our diversified custom store fixtures and merchandising displays. For more information about our designs, retail fixtures, cash wraps, kiosks, or point of purchase displays, visit our website at http://www.palmerretailsolutions.com.

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