Effectively use your retail display space.
Floor fixtures are freestanding retail displays used to maximize sales in a retail environment. They often display new or featured products and smaller impulse buy items such as add-ons to your store’s main product. They are great for featuring those “quick decision” products or accessories that complement a main product line. Make the most of your freestanding floor fixtures by designing a merchandising floor plan that will highlight your products.
Merchandising Floor Plan
Before deciding on a layout, decide what your objective is. If your business is dependent on customer interaction, and one-on-one sales tactics, keep ample space in mind. Leave room on the floor for customer service.
One popular floor layout with fixtures in mind is the grid layout. The grid layout is a linear design that features and relies on floor fixtures for structure. Freestanding fixtures create aisles and pathways in the store to direct traffic.
A grid plan thrives on organization, lending itself perfectly to a self-service market. It's intuitive and easy to navigate. Retail stores that carry consumables or bulk orders will benefit most from this layout as the fixtures can carry high quantities of items and diminishes the need for replenishment.
If your goals are to drive traffic and encourage self-service shopping, the grid layout is the one for you. It's functional and efficient allowing employees to focus on the store rather than stocking and assisting customers.
If you have additional questions about the cash wrap as a retail solution, connect with us on our website at www.palmerretailsolutions.com. Keep current with industry discussions and product information on Twitter: @PalmerPRS. Palmer derives great satisfaction from designing unique interactive kiosks that incorporate maximum functionality, ergonomics and offer long-lasting service. Click below to receive a high capacity USB FLASH DRIVE containing great examples of retail store design, display fixtures and cash wraps.