Palmer Retail Solutions Blog

Upselling is an excellent way to increase sales revenue. Done right, it also boosts customer experience. Some shoppers know exactly what they want, but most are still in decision-making mode when they enter your store. You should take advantage of...

Traditionally, we think of the checkout counter as the “point of purchase,” and it certainly is that. But today’s retailers think more broadly about sales opportunities. Shoppers make buying decisions throughout the store, as they’re browsing and...

All too quickly, the holidays pass and retailers are looking at a fresh, new year. This won’t be an easy one. You’ll need to be sharp about in-store marketing if you expect to move new products in 2017.

It’s easy to assume that everyone who steps inside your retail store is ready to make a purchase. But that’s not necessarily the case. We’ve all heard “just browsing” when asking shoppers if they need assistance, right? These people are in some...

It’s one of the best-known tenets of merchandising: your retail counter is the #1 place to inspire add-on sales. But that doesn’t mean you can just plop anything down next to your cash register and expect sales to soar. From convenience and grocerie 

Retailers all agree that merchandise displays should take center stage in your store. Since that’s the case, why worry about improving store display fixtures? Their role is supporting, not starring, right? But the truth is, by improving your display...

It’s not exactly news to retailers that you can sell more if you know more about your customers. But the process of getting to know them can feel like an overwhelming task. It doesn’t have to be. Just because we’re surrounded by Big Data doesn’t...

Ah, technology. Where would we be without it? Or, more to the point, where will we be in terms of retail technology in the coming year? Let’s look at some current and predicted retail technology trends for 2017.

When retailers talk about “foot traffic,” we generally mean the people who walk into your store. You can’t survive without that, but just getting folks to enter isn’t really your goal. You want sales. And repeat sales. To achieve all that, you need...