Palmer Retail Solutions Blog

Worldwide, 84% of shoppers say they’re more likely to shop at retailers with loyalty programs. However, a mere 9.5% say they actively redeem offers. So, while the concept is obviously attractive to customers, execution evidently is not. The purpose...

Looks count. At least they do for retail kiosks. After all, how your kiosk looks determines whether shoppers pass you by, or are irresistibly drawn close to browse. Achieving a unique retail kiosk design takes serious thought and an understanding...

Security is an issue for every retailer, but it’s of paramount importance for jewelry stores. Your merchandise is very small and, often, very valuable. In some cases, it’s also fragile. Choosing the right jewelry showcases will allow you to display...

Studies show that 60% of mall shoppers aren’t “on a mission” to buy, they are "just" there to look around. But they "are" open to suggestion, so interactive kiosks provide an ideal resource to help them find that special something. In-store and...

Where you choose to locate your retail business can send sales into overdrive, or it can virtually assure failure. Key factors that relate to evaluating possible locations apply to every retail store. But when your “shop” is a mall kiosk, these...

Operating a successful mall kiosk takes a lot of work, but you shouldn't have to reinvent the wheel. Many retailers are already succeeding in this industry, so what can we learn from them? Here are some secrets from the most successful mall kiosk...

Opening a retail business in a mall requires much more advance preparation than opening a brick-and-mortar location on the street. In addition to meeting general obligations for starting any business – licenses, permits, etc. – you’ll need to meet...

There’s no such thing as a business with no brand. Your brand is your reputation — how people perceive you and your products or services. You can leave that to chance, or you can take steps to deliberately build a strong, positive brand. You want...

Budding entrepreneurs often ask us how to start a retail business. The U.S. Small Business Administration (SBA) has lots of excellent resources – everything from writing a business plan (yes, you do need one) to obtaining licenses and permits to...

Retailers love their customers. After all, customers are the people that keep you in business. But sometimes they make it difficult to love them. Really difficult. There is an art to dealing with rude customers, but if you master it, you’ll be...