We’re all familiar with acrylic, even if most of us don’t know it’s a thermoplastic polymer formed by giant carbon molecules. Your computer screen is likely made of acrylic. Or your faux fingernails, too. Your car’s rear-view mirror is also acrylic,...

You’ve decided to join the entrepreneurial ranks by starting a mall kiosk business. Smart move. Once you’ve chosen the right mall and the merchandise you want to sell, you’ll need to design your sales space. Bear in mind that mall kiosk design must...

Imagine a prospective shopper entering your store. The first thing they see is a phalanx of retail fixtures stacked high with merchandise. Yikes! Even if your products are tempting, your presentation is overwhelming. Prospects can’t wait to leave....

End cap displays can be a gold mine for almost any retail store, but they’re especially valuable where gondolas and similar shelving units are common, because there’s an opportunity at the end of every row. Industry watchers disagree on the exact...

Putting together a retail store that starts selling in the front windows and continues throughout the interior space is a complex business. It’s easy to become so focused on visual merchandising as it pertains to store décor, fixtures and the way...

The smarter you are about how you arrange your retail display space, the more merchandise you will sell. It’s all about eye appeal – the kind that attracts attention from window shoppers, entices them inside your store, and shows them items they...

Use Merchandise Displays to Develop Your Store Brand 

Just as certain products have well-known brands, retail merchandise displays should help to brand your store. Branding in retail displays creates a recognizable “look” which can dramatically...

Pay Attention to this List When Negotiating Your Mall Kiosk Lease 

For a budding entrepreneur, getting the keys to a mall kiosk lease can be better than getting the keys to a new car. After all, when your kiosk takes off, you’ll be able to buy a new...

Effective Visual Merchandising Starts With Display Cases 

No matter how tantalizing the merchandise in your retail store, it will not sell itself. You have to present it to shoppers in a way that catches their eye and makes them want to look more...

Focus on Unique, Local Personality to Beat The Big Box Stores 

It is very common for small, local businesses to worry about how big box stores will affect their ability to grow, or even survive. While it can be a legitimate concern, there are...