Palmer Retail Solutions Blog

Arrrrgh! All businesses have to deal with difficult customers from time to time, but in retail, this situation is so common that sales associates should receive special training in dealing with difficult people. Ideally, you want every customer to...

The floor plans that work best to create easy traffic flow depend on your type of retail store. Customers have somewhat different intentions heading into a grocery or big box store than they do in a boutique or jewelry store. Sometimes shopping is...

The key to building the perfect retail wall display is versatility. This is one of the most important aspects of all your visual merchandising. Your store has to look fresh and new, no matter how often customers shop — otherwise, your displays...

It’s that time of year again. The final quarter – one you hope is jam-packed with buying customers. However, increased traffic can also lead to increased concerns. Your kiosk is now more vulnerable than ever to theft from shoplifters and – sadly –...

How you display the merchandise in your store is as important as what you choose to sell. Even the most amazing products won’t move if you don’t entice shoppers to come in the door and keep them intrigued once they arrive. Without eye-catching...

Impulse sales are driving an ever-increasing percentage of shopper spending, in all types of retail stores. And the great news is that you can help "trigger" those impulses. You can strategically place impulse items throughout your store – in-aisle...

Who cares which store display fixtures you choose? Why not just pick things you like? Or whatever is cheapest? Because your customers care. Because the right fixture-match invites them to buy. And you should care, because making sales is the reason...

If you open a kiosk business in a mall or a mobile unit such as a food cart, you can count yourself among many thousands of retail vendors across the country. Your venture will be a big success if you plan carefully. With so much to think about,...

Precision marketing is exactly what the name implies. By now, every retailer knows that blanket campaigns aimed at more-or-less everybody attract nobody in particular. Generalities aren’t relevant. They don’t make the kind of personalized, emotional...

Designing your retail store is like anything else. The more you customize, the more distinctive your look. Individualized. Beautifully branded. Going “standard” may seem simpler or cheaper, but stock fixtures make it harder to achieve the branding...