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Lighting can do far more than enable customers to make their way around your store. Used correctly, lighting can help you sell more. And the new generation of LED lighting makes it easier than ever. In this third...
Regardless what type of apparel you carry, it takes special knowledge and understanding to successfully inspire customers to buy. This is the first in a series of articles presenting tips for clothing stores....
Nothing is a more tempting target for thieves than wireless and small electronics stores. Cell phones and other devices are not only popular for personal use, their small size makes them easy to pick up and...
Accessories can be a gold mine for stores that sell wireless and small electronics products. But too often retailers overlook the bottom-line value of these add-ons. Don’t be that...
Back in mid-2012, an IT trade association conducted a survey that showed one-third of American retailers were already using digital signage. An additional 22% were considering digital signage...
Enhanced lighting is one of the top three retail trends for 2015, and the growing number of LED light box options is transforming the way retailers think about both lighting and merchandising. LED...
With YouTube well-established as the second most powerful search engine, it should come as no surprise that retail marketers are zooming in on video as a way to drive both online and in-store sales. Video in retail is something you can use for any...
Originally touted as a way for aspiring entrepreneurs to dip their toes into the retail waters, kiosks have become a common sight to shoppers in malls across America. An impressive number of retail rookies...
If you put as much creative effort into enhancing center-of-store merchandising as you do into building motivating perimeter displays, just imagine how much you could boost sales. Since endcaps are...