Palmer Retail Solutions Blog

While retail stores in general are seeing an increase in impulse buying, kiosks by nature depend almost entirely on impulse sales. Sure, hungry customers may approach your kiosk on their own. But you want them to buy more. And those passersby who...

Your store’s brand is a composite of many factors – the products you sell, the way you present them to shoppers, the way you treat customers – it’s your reputation. And custom signs visually represent and reinforce your brand, often in ways nothing...

It’s not easy to stop customers in their tracks to gain their full attention. Shoppers are busy, they’re distracted, and they’re bombarded by thousands of visual messages all day long. In order to break through all of that, you need head-turning...

What retailer doesn’t love to see a crowd of shoppers? Most of the time that's true, but occasionally crowds can get out of control. Busy aisles and general chaos invite theft and denigrate the entire experience for serious customers. There’s no...

Signs are a critical component of any retail store. They can display words to identify departments, describe merchandise, and direct shoppers to exactly where you want them to go. But lighted signs can do more than just inform shoppers. They can...

Consistent branding is essential if you hope to cut through today’s marketing clutter and make a name for your store. Your brand reveals who you are as a business. Custom signage weaves consistent visual branding throughout your store, from the curb...

There are thousands of ideas on Pinterest to spark your point-of-purchase display creativity. Of course those “ideas” should be used more as inspiration. You don’t want to just copy someone else’s display because your store is unique, even if your...

As a retailer, you want loyal customers because you want to increase your store’s overall revenue. But it takes more than fun campaigns and discounts to spark customer loyalty, for two reasons:

The types of retail display cases that will work best in your new store depend on the type of merchandise you sell. Jewelry requires a very different presentation than lawn mowers or auto parts or baked goods. Size and scale matter, too. You want to...

Customers have preferences – the stores or online sites where they shop, the types of products they buy, and even the specific brands they look for. That’s why retailers have long focused their advertising and marketing efforts on getting shoppers...