Palmer Retail Solutions Blog

There’s more to retail merchandising than stocking shelves. Successful retail merchandising is really a holistic approach to offering what your customer wants to buy, at the time they want to buy it, at the price they want to pay for it, and in a...

Visual merchandising may be a key to retail success, but don’t overlook the role other senses play in your customers’ in-store experience and decisions to buy. Incorporating seasonal sensory cues can motivate shoppers to snap up your spring sale...

Thinking about opening a retail store? Sometimes a kiosk is the best way to go! There are many products that simply do not warrant an entire store, but they can be a match made in heaven when it comes to kiosk sales.

In retail today, the big trend is toward offering the best possible customer experience. But “experience” isn’t just the latest buzzword, it represents a dramatic shift in what shoppers expect from retailers. So much so that mall developers are...

Retailers know that sales increase when customers engage with the merchandise. Everyone wants to give new products a test drive, and that includes kids. Especially kids. They just naturally pick things up and check them out. Toy stores that cater to...

Wayfinding is all around us without us realizing it – in airports, shopping malls, you name it. It can be an architectural element seen from far away or something simple like a certain pattern in floor tiling. Often times you'll see hospitals and...

Baby Boomers may still be an important retail segment, but Millennials are now larger in number. Millennials will be around longer, too, so if your store isn’t catering to them, you may find your future at risk. To attract this younger generation,...

Your store’s brand is everything. As a retailer, you must make a name for yourself and make sure everyone knows what that name stands for – the products you sell, the customer service you provide and the experience you offer. The stronger your...

One of the first things you have to learn as an independent retailer is that sales and profits are not the same thing. If you’re selling more merchandise but not seeing an increase in your bottom line, you need to concentrate on increasing your...

What inspires customers to buy? Understanding the psychology of shopping helps you create visual displays that not only grab attention but encourage customer purchases. Sales are what keep your store in business. And research shows that improving...