Palmer Retail Solutions Blog

Kathy Heil

Recent Posts

7 Summer Sales Tactics That Won't Cheapen Your Brand

In an article just last year, DigitalCommerce360 stated, “What used to be waves of promotional holidays created by retailers (like back to school, etc.) has evolved into a new model of endless seasonal shopping.” They say consumers are now driven,...

Acquire New Business With These 7 Grand Opening Ideas

You don’t have to hold an official grand opening event to introduce your store to prospective customers. You could simply hoist the obligatory “Grand Opening!” banner and hope people will take the hint. But what a waste; you won’t stand out from the...

How Disorganized Floor Plans Can Have a Negative Impact on Sales

You know that feeling when you go into a cluttered store and immediately feel overwhelmed? When we’re frustrated, we want to get out ASAP. Sometimes we even avoid stores that look too stressful to navigate. None of this is good news for retailers...

6 Ways to Keep Your Sports Store Ahead of the Game this Summer

Each new season brings a new sport to focus on. Several sports, really. That means new opportunities and new challenges for sports stores. With customers mentally gearing up for their next seasonal sport, your store has to be ready on the starting...

Why Storefront Windows Need a Continuous Makeover

We’re bombarded by visuals, all day, every day. Talk about cognitive overload! No wonder we subconsciously dismiss things we’ve repeatedly seen before. We can’t pay attention to everything. If your storefront windows don’t have something new to say,...

How Poorly Designed Fitting Rooms Can Destroy Your Sales

Are your fitting rooms costing you sales? You spent countless hours choosing the perfect store fixtures, layout, and décor. You create fresh, tempting merchandise displays. But does all that ambiance and excitement end when customers head for the...

Optimize Retail Product Storage with Custom Commercial Cabinets

If you're in the retail business, you know that product storage can often be a challenge. While it's important to have items on display, you don’t want to put all of your inventory on the shelves, because over-stocking looks cluttered and could...

Maximize Jewelry Showcases For Wedding Season Sales

Spring and summer are often the seasons of romance. Many couples are getting engaged, others are shopping around for wedding bands for their upcoming summer weddings. Because rings are such a personal investment, couples want to shop up close and in...

Signage Systems: 8 Inexpensive Ways to Direct Traffic

It’s important to think of your retail store’s signage as a comprehensive system. You could place random signs around the store, but without cohesive design and obvious purpose, they will simply add clutter and confuse customers.

What Your Reception Desk Really Says About Your Company

As a business, you want visitors to feel welcome and comfortable. Your reception desk is crucial because it's often the first thing people see when they walk in. The desk itself, and your entire reception area, deliver an instant message about your...