Palmer Retail Solutions Blog

Your retail store could be filled with the most marvelous merchandise ever, but without the help of well-crafted, well-placed signage, shoppers will have a tough time finding what they want or need. Not to mention finding that extra “something,”...

Cross merchandising is a proven winner when it comes to increasing sales across all types of retail stores. You probably know that part, but it's actually a double win because it also adds value for customers.

Although some people enter your store...

Clienteling. Did you just ask yourself, “Is that a real word?” It’s not only a real word, it’s the concept that could take your store to the next level when it comes to building customer loyalty.

“Environmentally friendly” can mean a number of things for a business. You can waste less, reuse or recycle more, or even work in other ways to reduce your store’s carbon footprint. It may seem like a tedious chore even though it’s for a good cause,...

Retail display cases are some of the most versatile fixtures you can choose for your store. They show off products beautifully, while protecting them from theft, damage, or germs. Because there are so many design options available to you, it’s...

If a regular shopper visits your store and sees the “same old stuff” at the checkout counter, you'll miss out on an important opportunity. They will be blind to your last-minute purchase offerings, and that will have a depressing impact on your...

When starting a business, it's important that your space doesn’t look "thrown together." You want to look professional, whether your space is a dental office, business office, or retail store. Most small businesses have only one location, so you get...

According to EuroShop, “The most important advertising tool for every retailer is his own store.” They are right on the money. Branded solutions — in the form of large digitally printed signage, logos, murals, etc. — can subconsciously ingrain your...

“Would you like a fresh salad with that?” asks the young woman behind the counter at your local pizza parlor. At a drive through fast food joint, you don’t even have to wait to be asked, you can look up and see mouth-watering photos of piping-hot,...

Shoppers are increasingly buying online. Everyone knows this. Amazon has now surpassed Wal-Mart as the world’s largest retailer, right? But wait. Amazon just opened their first-ever retail storefront, in New York City. As a retailer trying to...