Palmer Retail Solutions Blog

With Labor Day just around the corner, a lot of people may have shopping plans for the long weekend. Naturally, you want them to plan on shopping at your store. And for those who have other plans for the long weekend itself? Naturally, you want them...

Considering how much energy and research you put into selecting the merchandise for your store, it’s surprising how often store owners make serious mistakes when it comes to retail design. Even small missteps can put off potential shoppers instead...

Add-on sales can make a monumental difference in your bottom line. Some of that comes from impulse purchases – self-generated sales that happen when customers glom onto items they had no idea they needed or wanted as they browse your store. But your...

If you follow retail trends, you know department stores are suffering. Big names that have served generations are falling by the wayside. Their demise is causing upheaval at malls, which are in turn scrambling to reinvent themselves to retain – or...

Any veteran retailer can tell you success is not about sales, it’s about psychology. Choosing the right merchandise, presenting it in irresistibly appealing ways, and securing lasting customer loyalty all require an in-depth understanding of your...

Big box stores are not particularly concerned with “atmosphere.” Their brands are based on having a lot of stuff, displayed warehouse-style to give the impression (correctly or not) that selection is big and prices are small. It’s a...

You created a rewards program for your store. So what? Did you know that most customers don’t bother with these programs because they’re too much work and not worth the effort? (If you track customer data – and you should – you do know this.) It’s...

When it comes to new technology devices, customers love to try them out. While it's great to give them access, it also makes those products more vulnerable to theft. And theft is a problem no retailer can afford to ignore.

You don’t have to be in the retail business long to hear – over and over again – how important it is to keep your store fresh. Typically, this advice refers to merchandise displays, but the same holds true for your store fixtures.

Necessity is the mother of invention, right? So when you’re faced with a limited amount of space in your retail store and you need to display or stash more merchandise, you have to get creative. Shelving is a great solution. It not only houses and...