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How to Use Digital Signs to Deliver Retail Results
Back in mid-2012, an IT trade association conducted a survey that showed one-third of American retailers were already using digital signage. An additional 22% were considering digital signage...
Recent Posts
Take Advantage of LED Light Boxes to Drive Sales
Enhanced lighting is one of the top three retail trends for 2015, and the growing number of LED light box options is transforming the way retailers think about both lighting and merchandising. LED...
With YouTube well-established as the second most powerful search engine, it should come as no surprise that retail marketers are zooming in on video as a way to drive both online and in-store sales. Video in retail is something you can use for any...
Eye-Catching Ideas to Lure New Customers
Originally touted as a way for aspiring entrepreneurs to dip their toes into the retail waters, kiosks have become a common sight to shoppers in malls across America. An impressive number of retail rookies...
Boost Sales by Enhancing Center-of-Store Displays
If you put as much creative effort into enhancing center-of-store merchandising as you do into building motivating perimeter displays, just imagine how much you could boost sales. Since endcaps are...
What causes customers to feel welcomed into your store – to want to stick around and look around? One of the most important elements of customer comfort is lighting. Lighting in retail is subtle, in that customers shouldn’t be overtly aware of it,...
You’ve designed the perfect jewelry store layout. Your displays are irresistible. But how do you protect the jewelry showcase in your store from theft and other losses?
Jewelry Display Tips to Drive Sales
You’ve very carefully selected – or handcrafted – exactly the right jewelry pieces for your store. Now you want to move those pieces into the hands of customers, so your shop can grow and make a profit. In this...
Layout to Help Stores Sell Jewelry
How you approach retail store layout depends on your merchandise and your desired clientele. For jewelry stores, you want to transform your space into a show-stopping jewelry showcase. After all, jewelry is all...
Retailers have noticed something interesting recently: The once-feared customer practice of “showrooming” – researchingproducts in-store and then leaving to purchase online – is being overtaken by a new kind of shopper behavior, called “webrooming.”...