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Most shoppers aren’t consciously aware of store layouts. However, virtually every shopper can instantly detect whether your space looks and feels interesting, convenient, and comfortable. That first impression determines whether they step further...
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What’s better than online shopping with delivery right to your door? In-store pickup. No one wants to wait days for their order when they can zip over to the store and have it waiting for them. The concept called "Buy Online, Pickup in Store" (BOPS)...
Have you ever noticed that every sale sign you've ever seen in a store is red? Why is that? Or perhaps you’ve never consciously noted the red color, but you certainly noticed the sale sign. You probably headed right over, or mentally bookmarked the...
Creating the best shopping experience is always at the front of retailers’ minds. The better the experience, the longer a customer will spend in your store and the more they'll buy. If they had a great experience, they are also more likely to...
More and more businesses are finding ways to be eco-friendly any way they can. You canswitch to LED lighting, use non-toxic cleaning products, or replace paper towels in the restrooms with hand dryers. But that’s just the beginning. Earth Day is...
Your window displays have a lot of influence on whether a potential shopper stops in your store to browse. Most passersby aren’t deliberately window shopping. Their eyes and thoughts may be somewhere else altogether. Your storefront windows must be...
Running a profitable business requires you to think like your customers, which is why successful retailers pay attention to the calendar. Customers are spending more and more on holiday purchases. And we're not just talking about Thanksgiving,...
With online shopping continuing to increase in popularity, brick and mortar stores have to do something unique to get customers in the door. How about hosting an in-store event? Events attract customers and capitalize on your ability to establish...
Retailers must keep up with technology advances in order to survive, and that includes sealing the deal with shoppers by making payment transactions swift and simple. So how’s that going for you? By now, virtually everyone owns a credit card with a...
If you’re a foodie wanting to share your skills or simply a creative entrepreneur, starting a food kiosk might be your pathway to success. However, in order to cook up success, you need to assemble the right ingredients. And that requires thoughtful...