Palmer Retail Solutions Blog

What’s not to love about LED light boxes? They are among the most versatile store enhancements. They can serve as display fixtures or signage, or both. They can communicate in words or images, static or moving. Light boxes are eye-catching in any...

The world of retail is increasingly complex and competitive. Customers are getting smarter and more demanding. It’s the essence of survival of the fittest. How are store owners and managers adapting their retail marketing strategy to stay fit in...

Thinking about entering the fast-paced world of retail? Even if you’ve been on the scene for a while, it’s good to periodically brush up on the basics. We often talk about retail merchandising, so this time, let’s talk about retail marketing.

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Without recognizable, consistent branding, your retail store can get lost in the wilderness of shopping opportunities. It’s essentially anonymous – the opposite of what you need to draw customers and present merchandise in ways that say, “Pick me!...

Retail studies have shown repeatedly that today’s shoppers come into your store expecting to be offered purchasing opportunities. Whether or not they have a list of items they need, they are open to suggestion – about which brand to choose or...

When you think of retail display cases, what comes to mind? For most of us, it’s probably a waist-high cabinet with a glassed-in top section, such as you commonly see in jewelry stores. But the truth is, there are a number of different types of...

 Every retailer knows that effective merchandising generates more sales. But if you hope to reap maximum income and profitability from your store, you need incredibly effective store merchandising – the kind that makes the most of every square foot...

  A well-designed kiosk stimulates interest from passersby, educates shoppers about your merchandise, and encourages sales. That’s a big responsibility for a tiny store. One of the toughest questions kiosk entrepreneurs grapple with is whether to go...

Sometimes retailers need more than fabulous window and interior displays to sell merchandise. That’s where retail promotions come in. They bring shoppers into your store, where they can zoom in on promoted items and browse the rest of your store as...

Jewelry can be one of the most challenging merchandise types to display. It’s small, and often intricately detailed. It can be fragile. And it’s a popular target for shoplifters. That means a jewelry showcase has to do a lot more than simply hold...