Successful visual merchandising starts at ground level. Your store’s floor plan determines how appealing a shopper’s first look inside will be, and how tempted they will be to browse and buy. Perfect floor plans depend on your store’s size and...
Worldwide, 84% of shoppers say they’re more likely to shop at retailers with loyalty programs. However, a mere 9.5% say they actively redeem offers. So, while the concept is obviously attractive to customers, execution evidently is not. The purpose...
Security is an issue for every retailer, but it’s of paramount importance for jewelry stores. Your merchandise is very small and, often, very valuable. In some cases, it’s also fragile. Choosing the right jewelry showcases will allow you to display...
Where you choose to locate your retail business can send sales into overdrive, or it can virtually assure failure. Key factors that relate to evaluating possible locations apply to every retail store. But when your “shop” is a mall kiosk, these...