Palmer Retail Solutions Blog

Wayfinding is all around us without us realizing it – in airports, shopping malls, you name it. It can be an architectural element seen from far away or something simple like a certain pattern in floor tiling. Often times you'll see hospitals and...

Baby Boomers may still be an important retail segment, but Millennials are now larger in number. Millennials will be around longer, too, so if your store isn’t catering to them, you may find your future at risk. To attract this younger generation,...

Your store’s brand is everything. As a retailer, you must make a name for yourself and make sure everyone knows what that name stands for – the products you sell, the customer service you provide and the experience you offer. The stronger your...

One of the first things you have to learn as an independent retailer is that sales and profits are not the same thing. If you’re selling more merchandise but not seeing an increase in your bottom line, you need to concentrate on increasing your...

What inspires customers to buy? Understanding the psychology of shopping helps you create visual displays that not only grab attention but encourage customer purchases. Sales are what keep your store in business. And research shows that improving...

While retail stores in general are seeing an increase in impulse buying, kiosks by nature depend almost entirely on impulse sales. Sure, hungry customers may approach your kiosk on their own. But you want them to buy more. And those passersby who...

Your store’s brand is a composite of many factors – the products you sell, the way you present them to shoppers, the way you treat customers – it’s your reputation. And custom signs visually represent and reinforce your brand, often in ways nothing...

It’s not easy to stop customers in their tracks to gain their full attention. Shoppers are busy, they’re distracted, and they’re bombarded by thousands of visual messages all day long. In order to break through all of that, you need head-turning...

What retailer doesn’t love to see a crowd of shoppers? Most of the time that's true, but occasionally crowds can get out of control. Busy aisles and general chaos invite theft and denigrate the entire experience for serious customers. There’s no...

Signs are a critical component of any retail store. They can display words to identify departments, describe merchandise, and direct shoppers to exactly where you want them to go. But lighted signs can do more than just inform shoppers. They can...