Palmer Retail Solutions Blog

Consistent branding is essential if you hope to cut through today’s marketing clutter and make a name for your store. Your brand reveals who you are as a business. Custom signage weaves consistent visual branding throughout your store, from the curb...

There are thousands of ideas on Pinterest to spark your point-of-purchase display creativity. Of course those “ideas” should be used more as inspiration. You don’t want to just copy someone else’s display because your store is unique, even if your...

As a retailer, you want loyal customers because you want to increase your store’s overall revenue. But it takes more than fun campaigns and discounts to spark customer loyalty, for two reasons:

The types of retail display cases that will work best in your new store depend on the type of merchandise you sell. Jewelry requires a very different presentation than lawn mowers or auto parts or baked goods. Size and scale matter, too. You want to...

Customers have preferences – the stores or online sites where they shop, the types of products they buy, and even the specific brands they look for. That’s why retailers have long focused their advertising and marketing efforts on getting shoppers...

Jewelry is a perennial favorite when it comes to Valentine’s Day gifts — representing a variety of emotions, from affection to lifelong love. So whether your store caters to the most sophisticated clientele or sells every day hand-crafted beauties, ...

Kiosks have become highly popular with retailers, no doubt because they’re so versatile. Your kiosk could be a stand-alone, self-service merchandise display – perhaps with a touchscreen shoppers can use to interact with the product in some way. Or,...

Back in the old days, retailers used a cash register to ring up sales. You could still do that, but why? Today’s technology advancements have changed the checkout counter, in a big way. And the latest POS technology can do a lot more for your...

Reception furniture in a retail store? “But our customers are here to shop,” you’re saying. “We don’t need a waiting area.” Perhaps not in the traditional sense. But if you consider “reception” furniture in a broader context, incorporating it in...

There is a lot to think about when planning to open a retail store. But don’t be alarmed or dismayed. Starting any type of business is never for the faint of heart. And every minute you spend learning the dos and don’ts before starting your retail...