Palmer Retail Solutions Blog

What type of store will provide the best showcase for your product? It depends on what you sell. There are several factors to consider — and you may already have a personal preference — but the key factor in deciding whether to choose a mall kiosk...

If you’ve never had to plan a store layout before, you may not have consciously noticed how different the layout can be from one type of store to another. And that's actually the goal. An effective layout should not be noticeable. Nonetheless, how...

“Shop local” is more than a chamber of commerce slogan. It has become a way of life for an increasing number of consumers. People care what’s in their food and where it came from. They appreciate the diverse range of highly talented, creative...

Another holiday season is in the books, and what a relief it is! We know you and your employees are probably drained, but there’s no time to sit around. If you’re hoping for a bang-up 2017, you need to keep the sales momentum going. That means...

The start of a new year routinely has retailers guessing into the future, trying to catch a glimpse of the year's upcoming retail trends. As a retailer, you want to get off to the strongest possible start. That requires insight into what customers...

Upselling is an excellent way to increase sales revenue. Done right, it also boosts customer experience. Some shoppers know exactly what they want, but most are still in decision-making mode when they enter your store. You should take advantage of...

Traditionally, we think of the checkout counter as the “point of purchase,” and it certainly is that. But today’s retailers think more broadly about sales opportunities. Shoppers make buying decisions throughout the store, as they’re browsing and...

All too quickly, the holidays pass and retailers are looking at a fresh, new year. This won’t be an easy one. You’ll need to be sharp about in-store marketing if you expect to move new products in 2017.

It’s easy to assume that everyone who steps inside your retail store is ready to make a purchase. But that’s not necessarily the case. We’ve all heard “just browsing” when asking shoppers if they need assistance, right? These people are in some...