Palmer Retail Solutions Blog

Mall Kiosk vs. Storefront: Which is Better for Your Product?

What type of store will provide the best showcase for your product? It depends on what you sell. There are several factors to consider — and you may already have a personal preference — but the key factor in deciding whether to choose a mall kiosk...

3 Things to Think About When Planning a Store Layout

If you’ve never had to plan a store layout before, you may not have consciously noticed how different the layout can be from one type of store to another. And that's actually the goal. An effective layout should not be noticeable. Nonetheless, how...

Shop Local Movement: How to Incorporate Local Wares in Your Store

“Shop local” is more than a chamber of commerce slogan. It has become a way of life for an increasing number of consumers. People care what’s in their food and where it came from. They appreciate the diverse range of highly talented, creative...

How to Increase Foot Traffic After the Holiday Rush

Another holiday season is in the books, and what a relief it is! We know you and your employees are probably drained, but there’s no time to sit around. If you’re hoping for a bang-up 2017, you need to keep the sales momentum going. That means...

Retail Trends to Start the New Year Off Strong

The start of a new year routinely has retailers guessing into the future, trying to catch a glimpse of the year's upcoming retail trends. As a retailer, you want to get off to the strongest possible start. That requires insight into what customers...

10 New Ways to Upsell at the Checkout Counter

Upselling is an excellent way to increase sales revenue. Done right, it also boosts customer experience. Some shoppers know exactly what they want, but most are still in decision-making mode when they enter your store. You should take advantage of...

Transform Your Point of Purchase Displays with These 3 Ideas

Traditionally, we think of the checkout counter as the “point of purchase,” and it certainly is that. But today’s retailers think more broadly about sales opportunities. Shoppers make buying decisions throughout the store, as they’re browsing and...

Getting Started with Retail Store Displays: What You Need to Know

Getting started in retail is an exciting process. But it can feel overwhelming, too. Fortunately, there is a wealth of sound advice and ideas out there to help. Here are four recommendations to help get your retail adventure off to a strong start.

5 In-Store Marketing Tactics to Move New Products in 2017

All too quickly, the holidays pass and retailers are looking at a fresh, new year. This won’t be an easy one. You’ll need to be sharp about in-store marketing if you expect to move new products in 2017.

Try Before You Buy: How Interactive Kiosks Help with Buyer Readiness

It’s easy to assume that everyone who steps inside your retail store is ready to make a purchase. But that’s not necessarily the case. We’ve all heard “just browsing” when asking shoppers if they need assistance, right? These people are in some...