Palmer Retail Solutions Blog

How to Run a Successful Mall Kiosk in an Internet World

Approximately 42% of U.S. consumers research products and services online and buy online as opposed to the 14% that prefer to research online but buy in-store. That's a large online customer base. But what does that mean for mall kiosks? How do...

Clearing the Clearance Rack: How to Move Products Quickly

Clearance racks are important in retail, although not ideal. They help move outdated and unsold products out of the store to make room for new products. They also give you one last chance to recoup some of your original investment in that...

How to Use In-Store Experiences to Turn Browsers into Buyers

Creating the best shopping experience is always at the front of retailers’ minds. The better the experience, the longer a customer will spend in your store and the more they'll buy. If they had a great experience, they are also more likely to...

Best Tips for Creating Eye-Catching Storefront Windows

Your window displays have a lot of influence on whether a potential shopper stops in your store to browse. Most passersby aren’t deliberately window shopping. Their eyes and thoughts may be somewhere else altogether. Your storefront windows must...

How to Attract Customers with Fun In-Store Events

With online shopping continuing to increase in popularity, brick and mortar stores have to do something unique to get customers in the door. How about hosting an in-store event? Events attract customers and capitalize on your ability to establish...

How are Chip Cards Changing Your Customer's Experience

Retailers must keep up with technology advances in order to survive, and that includes sealing the deal with shoppers by making payment transactions swift and simple. So how’s that going for you? By now, virtually everyone owns a credit card with...

Using Retail Lighting to Enhance Your Customer's Experience

Lighting is more important to your retail store than you may think. It can attract customers, keep them in your store longer, and get them to buy more. Lighting affects their mood, too. And brightness can direct your customer's attention to what...

How to Create a Retail Experience that Appeals to the 5 Senses

As a retailer, you know that purchasing is as much an emotional decision as it is practical. That goes for where we shop and what we buy, which means the way people feel shopping in your store is as important as what you sell. More important,...

6 Fall Sale Ideas That Will Bring Customers in the Door

We know fall is officially here because the calendar tells us so. But does it feel like fall where you live? Each season appeals to our five senses in its own way. The fragrance of fresh apples. Changing colors. The rustle of fallen leaves. The...

Retail Psychology: The Science Behind Customer Decisions

Any veteran retailer can tell you success is not about sales, it’s about psychology. Choosing the right merchandise, presenting it in irresistibly appealing ways, and securing lasting customer loyalty all require an in-depth understanding of your...